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Social & Community Promotion

Social & Community Promotion

Learn how to launch and grow your TYB community with proven fan engagement strategies. This guide covers launch messaging, social media best practices, multi-channel activation, and ongoing tactics to keep your audience excited.

How to Talk About TYB as Your Go-To Fan Engagement Channel

TYB is your home for community engagement. Use these best practices to launch, announce, and sustain excitement across your channels.

1. Launch Messaging

Before launch, decide how you’ll invite people into your new TYB space. Some ideas:

  • 🎁 Community Gift → “First 500 members get a free keychain.”
  • ✨ Exclusive Products → Launch a flavor, color, exclusive merch, etc. only available in TYB Shop.
  • 🎉 Event Invites → Pop-ups, dinners, or VIP events for community members.
  • 🤝 Ambassadors Wanted → Recruit superfans as early leaders.
  • 🎨 Co-Creation Opportunities → Let the community design products or merch and vote on new ideas.
  • 👀 Sneak Peek/BTS → Give early access to an upcoming launch.

2. Launch Week Rollout

  • Pre-Launch Teaser: Use UGC “swipe” posts on Instagram & TikTok.
Landing page explainer examples

👉 Always include your join link (found at the bottom left of your brand admin page) across all comms.

Notion image

3. Channel Best Practices

Marketing Email & SMS

  • Always add your TYB join link.
  • Update your bios, linktree, and footer links to feature your community.

Instagram Feed

  • Post your membership coin as a Reel.
  • Use collab posts with @tyb.xyz (depending on your plan).
  • Amplify launch through ambassadors & creators.
  • Share founder notes (ex. Scarlett Johansson for The Outset, Selena Gomez for Rare).

Instagram Stories

  • Add your join link with visual of coins + clear perk messaging.
  • Example: “First 500 get a free keychain. Go join!”

TikTok

  • Try green screen tours of your TYB community.
  • Showcase UGC swipe-throughs and reactions.

LinkedIn

  • Frame TYB as a major brand milestone: “We’re tapping fan engagement to drive revenue and loyalty.”

X (Twitter)

  • Highlight chats and community conversations.
  • Use CTAs to join.

4. Post-Launch Echo Moments

Keep the momentum alive by:

  • 🎉 Celebrating milestones (# of members, engagement wins).
  • 📸 Posting event recaps & UGC roundups.
  • 📝 Sharing community product feedback and responses.
  • 📲 Continuing monthly Instagram Stories pulses to educate your following on your community.

5. Ongoing Engagement

Think of TYB as your always-on fan hub for:

  • Engagement
  • Co-creation
  • UGC collection
  • Product feedback
  • Social amplification
  • Exclusive access

6. Next Steps

Want to explore co-marketing or get brand-specific best practices?

📩 Reach out to brandsupport@tyb.xyz

 
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Email & SMS Best Practices and Examples Using TYB Data in Klaviyo