Challenges

Overview

What Are Challenges?

1. Amplification - new launches, promotions, marketing calendar moments

2. Education - product knowledge, brand differentiation

3. Insights - product development, brand collaboration ideas, community feedback

• Poll: Text or image multiple choice challenges with 2-5 response options

• Upload content: Content challenges for users to upload media as submissions

• Text response: Write-in submission challenge

• Social action: Reward members for taking an action on social media

• Cover Images: Up to 4 Cover Images an be added to challenges in the “Cover Images” Section. Images should be 1:1 aspect ratio.

• Description: Add additional text and link to text response and upload content Challenges.

• Prompts: 175 characters

• Descriptions: 350 characters

• Poll Answers: 29 characters

How to Access and Use Challenges

1. Navigate to Challenges: Log into your TYB Brand Admin and go to the "Challenges" section under “Engagement”

2. Create a New Challenge: Click "Create challenge" and define the task + required action. The Coin reward will auto-populate based on the Challenge Action type

3. Set Parameters: Choose the audience and submission requirements

4. Launch & Monitor: Create the challenge, click “Skip” to save as a draft, or “Schedule” to set launch time and duration.

5. Optional - Bonus Reward Top Participants: Give even more rewards to the best participants to maximize engagement

How Brands Can Use Challenges

1. Collecting User-Generated Content (UGC)

• "Post a photo of you wearing our latest collection and tag us on Instagram”

• "Share a video of your unboxing experience for a chance to be featured!"

• Builds a library of high-quality brand content

• Strengthens community participation and advocacy

• Provides brands with authentic marketing materials

2. Gathering Customer Context & Feedback

• "Answer a quick survey about your last purchase!"

• "Tell us what products you’d love to see next"

• Provides valuable data to improve product offerings

• Helps brands tailor marketing strategies based on real user insights

• Encourages customers to engage in brand development

3. Driving Engagement & Brand Loyalty

• "Check in at our flagship store this weekend and earn double coins!"

• "Join our live Q&A session and share your thoughts"

• “Go to our latest IG post and comment how you like to use [X product] ”

• Encourages frequent interactions with the brand

• Increases customer retention and lifetime value

• Strengthens emotional connections with the brand

• Increasing social engagement 50%+

 

4. Driving Brand Awareness via Referral Challenges

Leverage TYB referral challenges for 150%+ New Member Growth WoW and increased overall brand awareness

• Encourage community members to invite non-users into your TYB community and learn about your brand

• Follow referral challenges with educational moments to formally introduce new members to your brand

Best Practices for Creating Challenges

1. Align Challenges with Brand Goals: Ensure each Challenge contributes to a meaningful business objective

2. Make Participation Simple: The easier it is for users to complete a Challenge, the higher the participation
1. When directing your community to another destination, leverage the Content Upload challenge type and always include a hyperlink in the challenge description to keep the experience frictionless for the user

3. Offer Attractive Rewards: Provide incentives that align with your audience’s interests. We recommend starting with 100-250, giving higher rewards for more involved challenges (upload content, text response) and lower for simpler challenges (polls etc.)
1. For Upload Content & text response challenges, we recommend starting with a small base reward and utilizing our bonus rewards for the bulk of the rewards. This way you can be confident that only those completing the challenges in earnest are getting rewarded
2. As we continue working to reduce spam, please flag any inappropriate responses you see. Users who receive 2 flags will receive a warning email and users who receive 4 flags will be removed from the platform. Read more about Challenge moderation and reporting in our HelpKit here.

4. Leverage Social Proof: Showcase top submissions or testimonials to inspire others

5. Track Performance: Analyze participation rates and outcomes to refine future Challenges

6. Post Challenges Consistently: TYB recommends posting 5 to 10 new Challenges per week. These should vary in completion effort and type

Reviewing, Bonuses and Moderating Responses:

1. From the Challenges grid, click the 3 dots and select “View Responses”

2. From the Challenge View
1. Use the star icon to award a challenge bonus
2. Use the download icon to download the submission
3. Use the flag icon to report the submission
4. Use the eye icon to hide the response

3. From the Table view
1. Select the star or click 3 dots to send bonus or hide responses

Conclusion