Klaviyo Integration Guide: Flows, Segments, and Dynamic Emails – Tyb

Overview

The TYB-Klaviyo integration automatically syncs zero-party data from your TYB community into Klaviyo, keeping profiles updated daily. Once connected, you can use this data to build personalized flows, targeted segments, and dynamic emails that reflect real-time community activity.

Coming soon, TYB will also begin sending Member Attributes to Klaviyo — a richer layer of zero-party data your members share directly through TYB, such as skin type, hair texture, taste preferences, and allergies. This goes beyond loyalty and membership status to capture who your members actually are and what they prefer (see Coming Soon: TYB Member Attributes below).

Before You Start: Enable the Integration

This guide assumes your Klaviyo integration is already connected and syncing. If you haven't set it up yet, follow the Klaviyo Integration Setup guide first, then allow up to 24 hours for TYB data to appear on your Klaviyo profiles.

Step 1: Understand Which Properties Sync

The TYB → Klaviyo integration syncs real-time community, commerce, and loyalty data into Klaviyo profiles — membership status, purchase signals, tier progression, coin and cash balances, and redemption eligibility. Because this data comes straight from your members' activity in TYB, it enables segmentation, lifecycle automation, and highly personalized messaging on signals you can't get anywhere else: who your most engaged members are, what they buy, how close they are to the next tier, and exactly what they can redeem right now.

These fields are designed to help brands:

Personalize messaging using real community behavior and purchase signals

Drive repeat purchases using coin balances, cash value, and redemption signals

Segment users by lifecycle stage, engagement depth, and loyalty tier

Trigger automated flows tied to rewards, redemption eligibility, and progression milestones

Core Member Attributes

These are the foundational identity, membership, and engagement fields used for segmentation and personalization.

TYB Property	Klaviyo Field Name	Description
Email	`email`	Unique identifier for the member
Community Member	`tyb_community_member`	True/False indicating TYB membership status
Platform Join Date	`tyb_platform_join_date`	Date the member joined the TYB platform (yyyy-mm-dd)
Brand Join Date	`tyb_brand_join_date`	Date the member joined this brand's community (yyyy-mm-dd)
Membership Tier	`tyb_membership_tier`	Tier name (e.g. Bronze, Silver, Gold)
Membership Tier Level	`tyb_membership_tier_level`	Numeric tier level (1–3)
Coin Balance	`tyb_coin_balance`	Current unspent coin balance
Cash Balance	`tyb_cash_balance`	Coin balance converted to store currency equivalent
TYB User UUID	`tyb_user_uuid`	Internal identifier used for debugging
Collectibles Owned	`tyb_collectibles_owned`	List of collectibles owned in TYB
Shopify Purchaser	`tyb_is_shopify_purchaser`	True/False Shopify purchase history flag
Most Recent Purchase Date	`tyb_most_recent_purchase_date`	Date of last purchase
Birth Date	`tyb_user_birthdate`	User birthdate (yyyy-mm-dd, if available)
User Roles	`tyb_user_roles`	Comma-delimited list of assigned roles
Compliance Opt-In	`tyb_has_opted_in`	True/False indicating consent status

Tier Progression & Loyalty Intelligence

These fields power lifecycle segmentation, tier-based automation, and progression messaging (e.g. “You’re X coins away from Gold”).

TYB Property	Klaviyo Field Name	Description
Next Membership Tier	`tyb_next_membership_tier`	Name of next tier
Next Membership Tier Level	`tyb_next_membership_tier_level`	Numeric level of next tier (null if max tier)
Coins to Next Tier	`tyb_remaining_coins_to_next_tier`	Coins needed to reach next tier
Spend to Next Tier	`tyb_remaining_spend_to_next_tier`	Spend needed to reach next tier (if applicable)
% Coin Progress to Next Tier	`tyb_pct_coin_progress_to_next_tier`	Progress toward next tier based on coins (%)
% Spend Progress to Next Tier	`tyb_pct_spend_progress_to_next_tier`	Progress toward next tier based on spend (%)
Current Tier Multiplier	`tyb_current_tier_coin_multiplier`	Coin earning multiplier at current tier

Redemption & Value Signals

These fields support discount logic, redemption eligibility, and cash-mode equivalency for loyalty and retention flows.

TYB Property	Klaviyo Field Name	Description
Minimum Spend for Redemption	`tyb_minimum_spend_for_redemption`	Minimum spend required to apply redemption
Cash Balance	`tyb_cash_balance`	Coin balance converted to currency value
Max Cash Off Redemption	`tyb_max_cash_off_redemption`	Maximum discount available at current tier
Coins for Max Cash Off	`tyb_coins_for_max_cash_off_redemption`	Coins required for max cash redemption
Max % Discount	`tyb_max_percentage_discount`	Maximum percentage discount available
Coins for Max % Discount	`tyb_coins_for_max_percentage_discount`	Coins required for max % discount

Engagement Signals

These fields help identify active users and trigger re-engagement or lifecycle messaging.

TYB Property	Klaviyo Field Name	Description
Last App Activity	`tyb_last_app_activity`	Most recent in-app activity date

Note on Data Types

TYB supports both coin-based and hybrid (coin + spend) progression models. Some fields will only populate depending on the brand’s configuration.

TYB Member Attributes

Beyond the loyalty and membership fields above, TYB will begin sending Member Attributes to Klaviyo — structured, actionable zero-party data that turns community activity into personalization fuel. There are four types:

TYB-generated — AI-powered signals like Community Score, our proprietary indicator of member quality

Behavioral — how members engage in your community, e.g. challenges completed

Commerce — value signals like lifetime earnings

Custom — brand-specific traits and preferences collected through Challenge polls, e.g. skin type/texture, hair type, taste preferences, allergies, preferred metal, pet type

This lets you personalize at a depth impossible to infer from clicks and purchases alone — like tailoring routines by skin concern or steering allergens out of product recommendations. You name each custom attribute in TYB, and that's the field you'll segment on in Klaviyo.

For a full breakdown of Member Attribute types, set-up, and use cases, see the Member Attributes guide.

Step 2: Build Your Segments

Before building flows, set up the following foundational segments in Lists & Segments > Create Segment.

Active TYB Members

tyb_community_member equals true

TYB Members with Coins to Spend

tyb_community_member equals true
AND tyb_coin_balance is greater than 0

Non-Members (Post-Purchase Acquisition)

tyb_community_member does not equal true
OR tyb_community_member is not set

Step 2B: Build Segments from Challenge Response Data

You can also build advanced segments using exported challenge responses.

How to export

Go to TYB Brand Admin

Open a challenge

Navigate to Responses / Reporting

Export CSV (includes emails + responses)

How to import into Klaviyo

Clean CSV (email + response fields)

Go to Lists & Segments > Create List

Import contacts via CSV upload

Use list for flows or campaigns

Use cases

Product preference targeting

Purchase intent segmentation

Concern-based marketing flows

Step 3: Build Recommended Flows

Flow 1: Coin Balance Reminder

Trigger: Scheduled (monthly recommended)

Filter: TYB Members with Coins to Spend

Email:

“You have {{ coin balance }} coins waiting”

Flow 2: Post-Purchase Invite to Join TYB (Non-Members)

Trigger: Placed Order

Filter:

tyb_community_member does not equal true

Flow 3: TYB Loyalty Reward Confirmation (Members)

Trigger: Placed Order

Filter:

tyb_community_member equals true

Flow 4: Re-Engagement

Trigger: Scheduled monthly

Filter: Inactive TYB Members segment

Flow 5: TYB Invitation Flow

Trigger: Post-purchase or monthly scheduled campaign

Filter:

tyb_community_member does not equal true

Step 4: Dynamic Coin Balance in Emails

Use:

{{ person|lookup:'tyb_coin_balance'|default:'0' }}

Example:

You have {{ coin_balance }} coins to spend

Recommended Always-On Footer

{% if person|lookup:'tyb_community_member' == 'true' 
and person|lookup:'tyb_coin_balance'|default:'0' > 0 %}

You have {{ person|lookup:'tyb_coin_balance'|default:'0' }} coins. Redeem them here.

{% else %}

Join our community and earn coins on every order.

{% endif %}