4.30.26
⭐️Unlock Obsessions+ (community affiliate) for Your Community
Want your community members recommending your products and earning real cash for it? Obsessions+ turns your most engaged members into advocates who drive real purchases and get rewarded for it. Reach out to your account manager or brandsupport@tyb.xyz to get started!
🚨 Reminder: Share Your Community Link
Make sure you're using the link found in Brand Admin when directing customers to your TYB community — it ensures they land in the right place and can join in one tap.

🔬 Join Our Brand Advisory Group
We're forming a small group of brand admins to help shape the future of TYB. As a member, you'll get early access to new feature designs, participate in product surveys, and give direct feedback that influences what we build next before anyone else sees it.
Interested? Sign up here and we will add you to the Role in the TYB on TYB’s community so make sure you are part of the community here.
🛠️ WHAT’S SHIPPED
📊 Advanced Analytics: More Control Over Your Data
We made several updates to the Brand Admin analytics dashboard to give you cleaner, more flexible reporting.
What's new:
- Fully customizable date filter: set any date range you want, no restrictions
- Report type and date range are now independent: report type controls how your graph is grouped; date range controls your KPIs, top spenders, and top obsessions (graphs and all-time metrics stay fixed)
- Community Size now reflects your selected date range and shows how it changed compared to the equivalent period before it (e.g. select 30 days, it compares to the 30 days prior)
- Community Members Engaged: now defined as members who engaged with your brand divided by all active members on the platform in that period
- Monthly email updated: the community members engaged number in your monthly digest now matches what you see in the dashboard
📅 KEEP IN MIND
- Mother's Day (May 11): Start gathering UGC now! Run a gift recommendation or "best for mom" challenge while there's still time to put the content to work.
- Summer Mindset Shift: Consumers are already thinking warm weather, travel, and lighter routines. A great moment to surface seasonal SKUs through community challenges before summer content ramps up.
- Late April Engagement Dip: Participation tends to slow this time of year. Prioritize one well-timed, high-energy challenge over several low-effort ones.
💡 CHALLENGE INSPIRATION: TURN YOUR MEMBERS INTO YOUR BEST MARKETERS
Prompt | Challenge Type | Additional Details |
What's your must-have from our Sephora Sale picks? | Multiple Choice | 2–4 SKUs |
Show us how you're using your Sephora Sale haul | Upload Content | — |
Which product would you add to cart first during a sale? | This or That | SKU A • SKU B |
What's the one product you always restock when it goes on sale? | Submit Text Response | — |
Rate your current routine out of 10 | Submit Text Response | — |
Show us your May reset routine | Upload Content | — |
What product are you gifting mom this year? | Multiple Choice | 2–4 SKUs |
Show us how you'd wrap/style a Mother's Day gift set | Upload Content | — |
Which product does your mom need in her life? | Vote on an Image | 2–4 SKUs |
What's a product you discovered through our community? | Submit Text Response | — |
Pick your warm weather essential | This or That | SKU A • SKU B |
What's your current #1 recommended product? | Multiple Choice | 2–4 SKUs |
Show us your top shelf right now | Upload Content | — |
What product do you reach for most on hot days? | Submit Text Response | — |
Which would you take on a long weekend trip? | This or That | SKU A • SKU B |
Show us your on-the-go bag essentials | Upload Content | — |
What product are you obsessed with this month? | Submit Text Response | — |
New vs. tried and true — what are you buying this season? | This or That | New launch • OG favorite |
What's one product you'd tell a friend to buy during the sale? | Submit Text Response | — |
Show us your before & after spring refresh | Upload Content | — |
Last updated on May 5, 2026