Content Creator Role
Want to supercharge your UGC game? Invite your community to apply to be content creators for your brand. This guide walks you through how to source, select, and activate your most creative members.
Step 1: Set Up a Content Creator Role in Brand Admin
Start by creating a custom user segment or Role from Brand Admin! Go to Membership —> Roles —> Create a Role.
- Name this Role the title of your segmented community within TYB (e.g., “Content Creators”).
- Going forward, you’ll use this Role to create gated chats and challenges that are exclusively for approved creators.
- If you’d like assistance creating Roles, reach out to your Account Manager!
Step 2: Publish a Creator Application Using Series
Invite your community to apply for your content creator program through a Series. You’ll gather key info, vet applicants, and reward those selected.
Follow this Series Setup Guide! Make sure that in your Series, your Base Reward is a placeholder Role, Content Creator Applicants and that your Bonus Reward is your Content Creator Role.
Suggested Series Challenges:
- Share your social handles + birthday
- Why do you want to join the Content Creator Program?
- What’s your favorite product and why?
- Link out to content that you’ve created for brands in the past
- Confirm that you're open to posting about the brand and tagging us
Step 3: Select & Reward Your Top Applicants
Congrats! You’ve completed steps to launch your Application Series - but what’s next? In Engagement —> Series, click view to see your submissions. Click Export from the completions tab to download all responses.
Review all submissions and select best fits for your Content Creator program!
For adding 5-10 users to a role, click the star in the Bonus column of submissions from Brand Admin - “Extra reward sent” will pop up in the bottom left corner as confirmation.
For adding users to a Role in bulk, reach out to your account Manager!
Step 4: Engaging Your Selected Applicants
With your creator group in place, it’s time to welcome them into the Role and begin launching gated challenges!
We recommend creating a TYB chat with “Gate participation” set to your new Content Creator Role and “Announcement only” toggled on.
Our recommended Chat Comms are below:
Hey @here! The moment has arrived — we’re SO excited to officially welcome you into the Content Creator Program, CONGRATS! Get ready for special collabs, goodies, social spotlights, rewards, exclusives, and more. Tell us what you’re most excited for below!
Suggested Gated Challenges:
- Upload Unboxing Content
- Create a Reel or TikTok highlighting certain products
- Post a review to your IG story and tag us
- Upload a final post-ready photo for brand use
Continued Engagement for Content Creators
Have a launch coming up or need evergreen content? Create Challenges or Series to gather content from your Content Creators- make sure the Audience is gated to your new Role!
We recommend posting a weekly challenge dedicated to content - this will allow your Content Creators to consistently highlight their UGC. Top content can be used across channels like Email Campaigns, Owned Organic Social, and Product Pages.
Consider sending core products or a welcome bundle so creators have product on-hand for content!