Membership Levels

Automate and gate better rewards and perks as your members engage & buy throughout the year.

Membership Levels automatically reward your most engaged members with access to more discounts and special perks once they reach a certain engagement and/or spend threshold in a calendar year.

The core components of Levels include:

  • Level Names: Customize your Level names to make progression more exciting and branded.
  • Level Thresholds: Every member needs 10,000 coins to reach L2 and 30,000 coins to reach L3.
  • Spend Checkpoints: Brands can choose to gate L2 and L3 based on D2C spend in the calendar year.
  • Coin multipliers: At L2, coins are worth 1.5x, and at L3, coins are worth 2x.
  • Redemption Gates: Based on Level, members have access to different redemption levels, including an increase in the maximum discount amount.

How to Access and Edit Your Levels

To update your Levels preferences, follow these steps:

  1. Go to the Settings tab on the left-hand navigation.
  1. Click on Membership.
  1. Edit Levels settings, including:
      • Level names
      • Level collectibles (if applicable)

Level Thresholds & Why They Work

Levels thresholds are standardized across all brands for a seamless user experience. Members level up at 10,000 coins (L2) and 30,000 coins (L3).

How we optimize rewards:

  • Coins: These are tailored to your brandโ€™s AOV and business goals, maximizing ROI-positive rewards.
  • Recommended Challenge Rewards: We suggest optimal coin values based on challenge type to boost engagement without over-rewarding.
  • More Flexible Redemptions: Members can redeem coins for % off discounts in addition to dollar-off codes, making rewards cost-effective and engaging.

Troubleshooting & Common Issues

  • Levels not updating for members? Ensure that the correct coin accumulation is reflected in the system and check for any pending transactions.
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Last updated on June 4, 2026