Marketing Launch

Launch day is your big moment. It’s the single most important window to drive awareness, sign-ups, and early excitement for your TYB community. Brands that show up loudly on day one see stronger momentum, higher participation, and faster growth.

To ensure a successful launch, the actions below are required TYB best practices. They’re designed to be fun, celebratory, and high-impact — and they set the foundation for everything that comes next.

To launch strong, these three actions are required at a minimum:

Why this matters: This is the fastest way to turn existing followers into community members. Making TYB one tap away removes friction and captures interest while excitement is high.

Why this matters: This is your official “we’re live” moment. Posting on your feed helps drive awareness, build excitement, and clearly communicate why your audience should join.

Why this matters: Your most engaged audience is your biggest growth lever. Reaching them via both channels ensures maximum awareness on day one and brings your strongest brand fans into the community first.

When you launch on TYB, adding your TYB join link to your social media bio is a must-do best practice. This gives followers a clear, easy path to join your community — and makes it seamless for fans to find TYB anytime you repost or pulse TYB on Stories (we recommend at least 1× per month).

Your TYB Implementation Manager will provide a custom join link for your brand to use across all marketing channels, including your link in bio.

Celebrate your community going live on TYB!

Posting on your brand’s Instagram feed is a key launch-day best practice and one of the most effective ways to announce your community, drive sign-ups, and highlight the experience members can expect when they join.

For your launch post, we recommend including:

Once you’ve drafted your post and caption, feel free to send them to your Implementation Manager for review and feedback.

For inspiration, check out:

Note: Instagram co-posts with TYB are available for Premium brands and can be a great way to further amplify your launch.

Launch day is your biggest moment to activate your most loyal fans.

Sending a dedicated marketing email and SMS to your existing customer and subscriber lists is a required best practice and one of the most effective ways to drive high-quality sign-ups. These are the people most likely to become your most valuable and engaged TYB community members.

As you prepare for launch, we encourage you to start crafting both your email and SMS now.

Here are some helpful resources to guide you:

To amplify your launch on TYB with additional best practices to make joining your community seamless, and socializing your perks across all of your active social channels. This includes:

Why this matters: Let your cross-platform audience know about your new TYB community, including perks to expect when they join.

Why this matters: Make it even easier for your members to join your TYB community. Enable tools like ManyChat on your Instagram Launch Post to send your invite link directly to members who comment and show interest.

Keep your brand fans up to date on your community news across all of your active social platforms, including TikTok. Your TikTok followers are already showing up for your brand — a launch video is a recommended best practice to bring that same energy into your TYB community and turn followers into members from day one.

For your launch video, we recommend including:

Once you've drafted your video and caption, feel free to send them to your Implementation Manager for review and feedback.

For inspiration, check out:

Another high-impact strategy you can implement at launch is setting up an Instagram DM autoresponder using a tool like ManyChat. When a follower comments a keyword on your launch post (e.g. "JOIN" or your brand's word), they automatically receive a DM with your TYB join link — turning passive viewers into community members without any manual effort.

Brands have used this at launch with great results. It's especially powerful when paired with your Instagram launch post, since it converts the comment engagement you're already driving into direct sign-ups.

How it works:

Pro tip: This works beyond launch too. Use it any time you post about TYB on Instagram to keep driving members passively over time.

Not sure where to start? Ask your Implementation Manager — we can share examples from brands who've already set this up/