Product Launches
A quick 3-step checklist to drive hype, reward your community, and maximize launch momentum on TYB.
STEP 1: Tease the Launch
Start the buzz early. Let your community know something exciting is coming!
STEP 2: Give Early Access
Make your community feel special. Reward them with first dibs before your full launch.
Example Challenge:
Challenge Type: This or That
Prompt: “Our newest drop is live on our TYB Shop 👀 You get first dibs!”
Options: This: Adding to cart! | That: Freaking out!!!
STEP 3: Launch Day = Engage Day
Keep the energy going. Turn your community into launch-day hype drivers.
Here are challenge ideas to run:
Type | Prompt | Notes |
This or That | “Go drop a ❤️ on our IG launch post so we know TYB sent you!” | Encourages social support |
Upload Content | “Leave a review of the new [product]” | Upload a screenshot for coins |
Upload Content | “Bought [product]? Upload your order confirmation for bonus coins!” | Only if you didn’t do pre-access |
Upload Content | “Shop [product] IRL at [retailer] & upload a pic of your receipt” | Boosts retail traffic |
Upload Content | “Spot [product] in the wild? Show us!” | UGC opportunity from stores |
Multiple Choice | “[Product] comes in 3 shades. Which one are you adding to cart?” | Great for feedback & engagement |
Upload Content | “Post a selfie with [product]!” | Showcase your community |
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Last updated on May 21, 2025