Obsessions
Give your community the chance to post positive reviews of products they’ve purchased and loved while earning rewards, no extra work on your end.
Obsessions is TYB’s member-generated content feature: a way for real customers to share and celebrate their favorite product experiences. Every Obsession post is tied to a verified purchase, making it one of the most authentic and powerful forms of user-generated content (UGC).
When a member posts an Obsession, they earn coins, showcase their love for your product, and inspire others to buy. For brands, this creates a continuous cycle of authentic content, social proof, and sales.
Why It Matters for Your Brand
- Verified UGC at scale: Every Obsession comes from a real order.
- Authentic social proof: Build trust with prospective buyers through peer recommendations.
- Merchandise insights: See which products are most loved and shared.
- Sales growth: Recommendations drive new purchases through community influence.
- Engaged advocates: Reward high-value customers who go beyond buying! They champion your brand.
How It Works
- Eligibility
- Members can post about products they’ve purchased (not gifted).
- Products must be $5+ and orders $10+ (excluding shipping).
- Purchases become eligible 7 days post-purchase.
- Gift cards, shipping protection, and coin-mode orders are excluded.
- Posting an Obsession
- Members write a short review (up to 500 characters) and add up to 4 images or videos.
- They earn coins instantly for sharing (typically 500 coins per post).
- Each product can only have one Obsession post per customer.
- Where Obsessions Appear
- In the Obsessions feed, where members browse and shop what others love.
- On the customer’s profile, showcasing all of their Obsessions.
- On your brand page, highlighted in a carousel.
- With a direct “Shop” button linking to your store.
- Engagement Features
- Likes, comments, and shares help amplify content.
- Members are encouraged to post again when they have new eligible purchases.
- Users can rank their top Obsessions on their own TYB profiles
How Brands Can Use Obsessions
Admins can access Obsessions by navigating to Engagement > Obsessions in Brand Admin.
Obsessions Best Practices
Inside your TYB Brand Admin dashboard, you can:
- Review and reward posts: Bonus coins (100–2,000) for high-quality content to reinforce what “good” looks like. Customers are notified instantly.
- Spot trends: View your Top 5 most-obsessed products.
- Filter & search: Find content by product, caption, or media type.
- Download content: Reuse Obsessions for your own marketing.
- Hide low-quality posts: Keep your feed authentic and on-brand.
- Encourage your community to post Obsessions after launches or big campaigns. More Obsessions = more UGC, more authentic social proof, and more sales.
Frequently Asked Questions
Where do obsessions show up?
In the Obsessions feed, on profiles, and brand pages.
Do brands set the reward for posting?
No. TYB manages standard posting rewards on your behalf, but you can send bonus coins for content you love.
Can a user post more than one obsession in a row?
Yes, if they have multiple eligible products.
What happens if a user leaves the flow without posting?
The card remains in the default state so they can try again.
Will members know when we send them a bonus?
Yes! They’ll be notified and feel recognized by your brand.
Can members post about multiple products?
Yes, as long as each product is eligible and purchased. However, users can only post one Obsession per product.
Where will people see Obsessions?
In the Obsessions feed, on member profiles, and on your brand page — all with direct shopping links.
Are all purchases eligible?
No. Eligibility rules include: min $5 product price, min $10 order subtotal, 7+ days after purchase, no gift cards/shipping protection.
Last updated on June 4, 2026