Overview

The TYB-Attentive integration automatically syncs zero-party data from your TYB community into Attentive, keeping subscriber profiles updated daily. Once connected, you can use this data to build personalized SMS and email journeys, targeted audiences, and dynamic messaging based on real-time community engagement, coin balances, and membership progression.

Step 1: Connect the Integration

Brand Setup

Go to your brand’s admin dashboard (add /admin to the base URL)

Select Integrations from the Settings dropdown in the left-hand navigation

Under the Attentive section, click Connect

Confirm the connection request

You will then be prompted to log into your Attentive account (if not already logged in).

Once authenticated, authorize the TYB application to update subscriber attributes inside Attentive.

After authorization, you will be redirected back to TYB Brand Admin and the integration will be active.

Please allow up to 24 hours for TYB-specific profile data to appear inside Attentive.

Important Notes

Subscriber attributes sync daily at end of day

Initial syncs may take longer depending on database size

If a user leaves the TYB community, tyb_community_member will update to False

Step 2: Understand Which Properties Sync

The TYB → Attentive integration syncs real-time community, loyalty, purchase, and engagement data into subscriber profiles.

This allows brands to:

Personalize SMS and email campaigns using coin balances and tier progression

Trigger lifecycle journeys based on engagement behavior

Reinforce the TYB loyalty economy across channels

Segment active vs inactive community members

Build high-value loyalty audiences automatically

Core Member Attributes

Use these fields to personalize messaging, drive purchases, and reinforce the TYB coin economy:

TYB Property	Description
`email`	This is the identifier for the member
`tyb_community_member`	True/False indicating TYB membership
`tyb_brand_join_date`	Date the user joined the community (yyyy-mm-dd)
`tyb_platform_join_date`	Date the user first joined the TYB platform (yyyy-mm-dd)
`tyb_user_phone_number`	Phone number (if available)
`tyb_user_first_name`	First name (if available)
`tyb_user_last_name`	Last name (if available)
`tyb_user_birthdate`	Birthdate (yyyy-mm-dd, if available)
`tyb_username`	Higher coverage fallback identifier
`tyb_total_coins_earned`	Lifetime coins earned
`tyb_total_product_purchase_coins_earned`	Coins earned from product purchase activity
`tyb_coin_balance`	Current unspent coin balance (key for “you have X coins” messaging)
`tyb_membership_tier`	Current tier (e.g. Bronze)
`tyb_user_uuid`	Internal TYB identifier (for debugging)
`tyb_user_roles`	List of roles assigned to the user
`tyb_has_opted_in`	Compliance opt-in status (True/False)

Tier Progression & Membership Intelligence

These fields enable automated lifecycle marketing based on progression, not just static segmentation.

TYB Property	Description
`tyb_membership_tier_level`	Numeric tier level (1–3)
`tyb_next_membership_tier`	Name of next tier
`tyb_next_membership_tier_level`	Numeric next tier level (null if max tier)
`tyb_remaining_coins_to_next_tier`	Coins needed to reach next tier
`tyb_remaining_spend_to_next_tier`	Spend needed to reach next tier (if applicable)
`tyb_pct_coin_progress_to_next_tier`	% progress toward next tier (coins-based)
`tyb_pct_spend_progress_to_next_tier`	% progress toward next tier (spend-based, if applicable)
`tyb_current_tier_coin_multiplier`	Coin earning multiplier at current tier

Redemption & Cash Conversion Signals

These fields allow brands to connect TYB behavior directly to discounting, redemption behavior, and purchase incentives.

TYB Property	Description
`tyb_minimum_spend_for_redemption`	Minimum spend required to apply redemption
`tyb_cash_balance`	Coin balance converted to store currency equivalent
`tyb_max_cash_off_redemption`	Max cash discount available at current tier
`tyb_coins_for_max_cash_off_redemption`	Coins required for max cash redemption
`tyb_max_percentage_discount`	Max percentage discount available
`tyb_coins_for_max_percentage_discount`	Coins required for max percentage discount

Engagement Signals

This field helps brands identify active vs inactive members and trigger re-engagement flows based on real behavior rather than assumptions.

TYB Property	Description
`tyb_last_app_activity`	Most recent in-app activity date (yyyy-mm-dd)

Step 3: Build Recommended Audiences

Before creating journeys, set up foundational audiences inside Attentive.

Active TYB Members

Condition:

tyb_community_member = true

Members with Coins Available

Condition:

tyb_community_member = true
AND tyb_coin_balance > 0

Non-Members

Condition:

tyb_community_member != true
OR attribute does not exist

Inactive TYB Members

Condition:

tyb_community_member = true
AND tyb_last_app_activity is older than X days

Step 4: Build Recommended Journeys

Journey 1: Coin Balance Reminder

Trigger:

Scheduled recurring campaign

Audience:

Members with Coins Available

Example Messaging:

“You have {{tyb_coin_balance}} coins waiting to be redeemed.”

Journey 2: Post-Purchase Invite to Join TYB

Trigger:

Purchase completed

Audience:

Non-Members

Goal:

Convert purchasers into TYB community members

Journey 3: TYB Loyalty Reward Confirmation

Trigger:

Purchase completed

Audience:

Existing TYB members

Goal:

Reinforce loyalty value and coin earning behavior

Journey 4: Re-Engagement

Trigger:

Scheduled recurring campaign

Audience:

Inactive TYB Members

Goal:

Bring inactive users back into the community

Step 5: Dynamic Messaging Personalization

Use synced TYB attributes to personalize SMS and email messaging dynamically.

Examples:

Coin balance reminders

Tier progression updates

Reward eligibility messaging

Redemption encouragement

Example:

You currently have {{tyb_coin_balance}} coins available.

Recommended Always-On Messaging

These messages can be used as reusable SMS/MMS templates or dynamic snippets across journeys, campaigns, and lifecycle automations in Attentive, and optionally adapted for email if enabled.

For Existing Members

“You currently have {{tyb_coin_balance}} TYB coins available to redeem.”

For Non-Members

“Join our TYB community to earn coins, unlock rewards, and access exclusive experiences.”

Troubleshooting

TYB attributes not appearing

Allow 24–48 hours after setup

Confirm integration authorization completed successfully

Subscriber data appears outdated

TYB syncs data daily

Audiences returning no users

Double-check attribute naming and formatting

Key Takeaways

Use tyb_community_member as the primary membership identifier

Use tyb_last_app_activity to identify inactive or disengaged users

Avoid using deprecated or legacy TYB fields

Build audiences and journeys using synced TYB attributes only

Additional Resources

Attentive Setup Guide

SMS Best Practices

TYB Post-Launch Marketing Guide

Attentive Integration Guide: Flows, Segments, and Dynamic Emails

Overview

Step 1: Connect the Integration

Brand Setup

Important Notes

Step 2: Understand Which Properties Sync

Core Member Attributes

Tier Progression & Membership Intelligence

Redemption & Cash Conversion Signals

Engagement Signals

Step 3: Build Recommended Audiences

Active TYB Members

Members with Coins Available

Non-Members

Inactive TYB Members

Step 4: Build Recommended Journeys

Journey 1: Coin Balance Reminder

Journey 2: Post-Purchase Invite to Join TYB

Journey 3: TYB Loyalty Reward Confirmation

Journey 4: Re-Engagement

Step 5: Dynamic Messaging Personalization

Recommended Always-On Messaging

For Existing Members

For Non-Members

Troubleshooting

TYB attributes not appearing

Subscriber data appears outdated

Audiences returning no users

Key Takeaways

Additional Resources