Airdrops – Tyb | Help Center

Airdrops allow brands to distribute coins directly to members’ wallets — whether to welcome new users, reward engagement, or encourage loyalty program migration. This guide covers how Airdrops work, how to set them up, and best practices for using them effectively.

How Airdrops Work

Airdrops give brands a way to automatically grant TYB Coins to specific groups of users. Brands can use Airdrops to:

Incentivize new members: Reward sign-ups with a welcome bonus.

Surprise and delight existing members: Distribute bonus coins to engaged users, event attendees, or top spenders.

Encourage Loyalty migration: Convert existing Loyalty program members into TYB members with an Airdrop.

TYB Coins from Airdrops are deposited into members' TYB wallets and can be used to redeem rewards, discounts, or exclusive offers.

Note** The user will have to claim the airdrop via email to receive their coins unless configured by TYB staff.

Setting Up an Airdrop

Step 1: Define Your Airdrop Goal

Decide how you want to use the Airdrop:

✔️ New Member Welcome Bonus – Incentivize sign-ups by rewarding new members.

✔️ Engagement Reward – Encourage community activity by rewarding specific actions (e.g., event check-ins, referrals).

✔️ Loyalty Program Transition – Convert Loyalty members to TYB by granting them coins based on past purchases.

For Loyalty Program Transition Airdrops: Brands must contact brandsupport@tyb.xyz to set up a migration plan.

Step 2: Select Your Audience

You can Airdrop coins to:

All community members (e.g., holiday surprise)

Members who completed a specific action (e.g., event RSVP, challenge completion)

A custom segment of users

Step 3: Option 1 - Configure the Airdrop (via Rewards tab)

Go to the Airdrop section under Rewards in your TYB dashboard.

Click “New airdrop”

Set the reward to distribute per user. Options:

Brand coins

Collectible

Role

Physical Gift

Select how you will pick your audience (select from members list or upload a csv)

Review & confirm – Once confirmed, the Airdrop will be processed.

Step 3: Option 2 - Send Airdrop (via Membership tab)

Go to Membership tab → Members

Click three dots on the right → Airdrop

Set the reward (coin amount) to distribute per user.

This option is best for the occasional one-off Airdrop.

Step 4: Announce the Airdrop (Optional but Recommended!)

To maximize engagement, notify members that they’ve received an Airdrop:

Send an email or push notification through TYB.

Remind to check their email to claim their rewards

Post in your announcement chat channel.

Include an explanation of how to redeem coins to drive engagement.

Troubleshooting & FAQs

How do I check if an Airdrop was successfully sent?

You can view completed Airdrops and transaction history in the TYB Airdrop Dashboard. If there are any issues, reach out to TYB Support.

Can I cancel an Airdrop after it’s sent?

Once an Airdrop is sent, it cannot be reversed. Be sure to double-check your audience and coin amounts before confirming.

What if a member didn’t receive their Airdrop?

Ensure you selected or uploaded the user

Confirm the Airdrop transaction was processed in your dashboard.

Confirm that they claimed their Airdrop via email (if you did not enable auto-claim)

If issues persist, contact TYB Support and encourage the user to reach out to help@tyb.xyz

Best Practices for Airdrops

✅ Use them sparingly – Keep Airdrops special to maintain value perception.

✅ Align with key moments – Reward engagement at meaningful touch points (e.g., product launches, events).

✅ Encourage spending – Include a call-to-action so members know how to use their coins.

For Loyalty Program Transition Airdrops, contact brandsupport@tyb.xyz.

Need help? Contact TYB Support for assistance.