8.14.26
Subject: Your Newest Product Drop should make a splash Introducing Early Access ✨
Early Access is here, a repeatable shopping action built to drive GMV for your brand.
It's already off to a strong start, with two successful drops in its first week.
Why it matters
- Drops are a proven growth and hype lever, and Early Access replaces the hacky in-app workaround brands used to run them.
- Gated drops give members a concrete reason to level up, so your levels actually matter.
- You get a launch channel you own: first access for your best customers, with no paid spend.
What this unlocks
- A repeatable early-access channel where your top members shop first
- Built-in hype with countdowns and locked cards — no manual hacks
- Level gating that makes leveling up pay off
What Does Early Access Look Like For Community Members?
Once an Early Access drop goes live, members will keep track of drops through their TYB app. In TYB’s Global Shop, members will see a dedicated “Early Access” banner at the top of the shop.
- Before the drop begins, eligible members will see a locked banner that blurs the product images and includes a countdown to the drop and a “Notify Me” button.
- Once the Early Access drop is live, the banner will include the brand name, the Early Access drop name, the products in the collections, and a countdown for when the sale ends.
Full setup steps and FAQs are in the Early Access guide: https://app.notion.com/p/tryyourbest/Early-Access-3b133d6ad08980128507d5c4e400384d?source=copy_link
Frequently Asked Questions
Q1: What happens if I have exclusivity to Sephora first?
A: No problem! Drop to Sephora first, then create your Early Access drop for your TYB community.
Q2: No Sephora exclusivity?
A: Great! Let’s get you set up now!
Q3: What if my drop is linked to an external retailer?
A: At this time, we do not link to retailers/external sites yet, but this functionality is coming soon.
Have other questions or want help setting up your first Early Access? Contact your CSM.