Product Tester Role
Community product testing is a powerful way to gather authentic feedback, generate high-impact UGC, and build buzz ahead of a launch!This guide walks you through how to run a smooth and effective testing program using TYB.
Step 1: Set Up a Product Tester Role
Before you kick things off, request a custom Role from your Account Manager (e.g., “Product Tester”). This Role will allow you to gate challenges specifically for your tester group later on.
Step 2: Publish a Product Tester Application Using Series
Create a Series inviting your community to apply for product testing in exchange for content, feedback, and early access.
Follow this Series Setup Guide! Make sure that in your Series,- your Base Reward is a placeholder Role, Product Tester Applicants and that your Bonus Reward is your Product Tester Role.
Suggested Series Challenges:
- Share your social handles + birthday
- Why do you want to join the Product Testing Program?
- What’s your favorite product and why?
- Are you willing to create content and write reviews for new products?
- Optional: Are you willing to sign an NDA in order to join this program?
- Please write your mailing address and ensure it’s in your TYB profile
Step 3: Select & Reward Your Top Applicants
Congrats! You’ve completed steps to launch your Application Series - but what’s next? In Engagement —> Series, click view to see your submissions. Click Export from the completions tab to download all responses.
Review all submissions and select best fits for your Product Testing Creator program!
For adding 5-10 users to a role, click the star in the Bonus column of submissions from Brand Admin - “Extra reward sent” will pop up in the bottom left corner as confirmation.
For adding users to a Role in bulk, reach out to your account Manager!
- Optional: Email selected participants NDA before sending out product
Step 4: Gate Follow-Up Challenges for Testers
After testers receive the product, create a Series of gated challenges just for them. These will only be visible to users with the Product Tester Role.
Suggested Gated Challenges:
- Leave a Review: Ask for written reviews or screenshots from a retailer site
- Upload Unboxing: Encourage testers to film or snap their first impressions
- Before & After or First Impressions: Collect visual content of results after using the product
Step 5: Use the Content for Your Launch
The content your testers create can fuel your entire go-to-market plan. Use it across:
- Social channels
- Launch emails
- Product detail pages
It’s a win-win: your testers feel valued, and your launch looks (and feels) more authentic!