Chat
Give exclusive community access as a perk of membership. Learn how to use Chat to deepen loyalty, create VIP spaces, and open up the door for member to member collaboration.
TYB has entered the chat…
TYB’s chat feature is a perk feature for members. Similar to a challenge, you can use it to share BTS content, send announcements, and engage your members in a fun and casual way. It’s also a key part in amplifying rewards.
What is a Chat Channel?
Chat Channels are brand-built forums for brands and community members to connect through conversation. Chat Channels are brand-built spaces for conversation and can be gated by Levels, Roles, or open to all.
- All brands are launched with an Announcements-only chat channel where only brand admins can post in chat. Members can engage with the post with emojis!
There are two types of channels:
- Announcement Channels (Admin-only): Share important updates, drops, and rewards. Every member can see it.
- Insider Channel + Additional Channels (Gated for L2+ members or Role members): Exclusive spaces for deeper conversations and connection.
Click into the Chat tab in your brand admin dashboard to view and create channels. Similar to challenges, TYB chats can also be gated by user level. A use case here is gating a specific channel for specific level comms.

You can only post in Chat via the TYB mobile app.
Best Practices for Chat:
- Engagement: We suggest brand admins be active daily to encourage challenge participation, brand awareness, and broader engagement.
- Intros: Don’t forget to intro yourself and say hello! Here’s how some other brands have done it.
- Your team can post directly as long as you’re logged into the mobile app with your brand admin email (it will have a verified check will show to members).
- Channel Strategy: TYB creates three recommended channels:
- Announcements: For key brand updates (admin-only posting), every member can see it.
- Insider Chat: For everyday conversation among top fans, only Level 2+ and Insiders can see it.
- Feedback & Ideas: To collect insights and co-create with your community, only Level 2+ and Insiders can see it.
Frequently Asked Questions:
How do send a push notification to all members?
Typing "@ here" , which will operate similar to slack. This is best for answering questions to a chat channel. This is only available for Brand Admins.
Typing /announcement, which will highlight the message and send a notification. Because of the highlighting, it will be easier for members to see when scrolling, so this is best saved for important updates.
What’s coming soon to chat?
- Moderator roles, where a member of your community (who you assign) can help report members and remove messages.
- Bringing chat to Brand Admin for admins to participate from web
Last updated on June 4, 2026