Engagement

🤝 Tab 2: Engagement

1. Challenges Posted 📏

• What it is: A simple count of how many Challenges your brand launched in the selected timeframe.

• Why it matters: Use this to correlate your activity with your revenue. Did the month you posted 5 challenges result in higher sales?

2. Average % Community Engaged 📏

• What it is: The average percentage of your members who have taken a meaningful action in your community divided by the total number of users in your community that are active on the platform.

• What counts as "engaged"? A user is considered engaged if they complete a challenge or submit an "Obsession.”

• Why it matters: Size is great, but activity is better. This metric tells you if your members are actually listening and participating. If this number is low, it might be time to launch a new, high-value challenge!

3. Challenge Responses 📏

• What it is: Total number of responses to challenges in a given time period.

• Why it matters: Understanding how many responses you get during a timeframe can help you understand what type of challenge resonates most with your community

4. Events Posted 📏

• What it is: How many events you hosted with TYB

• Why it matters: Events can have a direct correlation with user growth and sales.

5. Obsessions 📏

• What it is: How many obsessions users created in a certain time frame

• Why it matters: Events can have a direct correlation with user growth and sales.

6. Challenges posted and engagement (Activities vs. % Engagement) 📊

• What it is: A dual-layer chart. The Bars show the volume of activities (Events, Challenge Series, etc.), while the Line Graph overlays your Community Engagement %.

• Why it matters: This allows you to see if there is any correlation between amount of brand activities and engagement

7. Event Attendances 📊

• What it is: A bar chart that shows the number of attendees to brand events in a given time frame

• Why it matters: Report on attendance for different events

8. Obsessions Created over time 📊

• What it is: A bar chart that shows the number of obsessions users created in a specific time frame.

• Why it matters: This graph allows you to see not only how engaged users are with your community but also understand the number of reviews that were created for your products.

9 Top Obsessions (Product Leaderboard) 📏

• What it is: A table listing your products ranked by the number of reviews (Obsessions) they’ve received.

• Why it matters: This tells you which products your TYB community is most "obsessed" with. It’s perfect for identifying which items to feature in your next marketing campaign.

10. Community Engagement Over Time 📊

• What it is: How many users engaged in brand activities over time

• Fine Print: Community engagement: Period-by-period, not cumulative

• Why it matters: You want your users to become more engaged over time, this gives you some directional information if that is happening.

11. Coins Earned by Reward Type 📊

• What it is: A stacked bar chart showing how your users are getting their coins (e.g., making a purchase, referring a friend, or completing a challenge).

• Why it matters: This reveals the "Behavioral Mix" of your fans. Are they earning mostly by spending money (Purchases) or by being brand advocates (Referrals and Challenges)?

💡 Pro-Tip for Social Media Managers: