TYB Brand Admin Setup Guide – Tyb

Welcome to TYB! It’s time to start prepping to launch your community, including setting up your brand presence on TYB and building out your community experience.

Once you get access to Brand Admin, the TYB team has broken down the first part of onboarding into four easy steps through our Setup Guide:

Brand Details: Customize how you show up to your members on TYB. Edit your brand page assets and copy, or adjust settings, including age gating.

Integrations: Connect your Shopify storefront, install TYB Shop, and integrate your Klaviyo, Attentive, and Recharge accounts (if applicable).

Membership Levels: Customize your level names for members to reflect your brand voice and community names.

Challenges: Complete three pre-made Challenges to get familiar with the Challenge creation process.

What to Know Before Getting Started:

Before you start to build out your community and brand presence on TYB, it’s important to ensure you’re up to speed on what TYB is, how the platform works, and best practices on rolling out your community. This includes reviewing:

TYB 101: Understand the basics of TYB, how your community can earn rewards, and the different community phases as your brand builds its presence on TYB.

Coins: On TYB, coins are your community currency and the primary way you’ll reward members for engaging with your brand through Challenges, posting Obsessions, referring friends and making purchases on your D2C site.

Redemption: As members earn coins in your community, they can redeem these coins for discounts to use for purchases on your D2C site.

Accessing Brand Admin:

After setting up your brand page from the invite link shared by the TYB sales team, log into Brand Admin and navigate to the Setup Guide

Step 1: Set up Brand Details

Set up the basics of your brand presence on TYB in the Brand Details section of Brand Admin.

Complete the following:

Brand Logo

Aspect Ratio: 1:1

Max Size: 16MB

Format: JPG, JPEG, PNG, GIF (recommended)

Brand Banner Image

Aspect Ratio: 2952 W x 1688 H

Max Size: 16MB

Format: JPG, JPEG, PNG, GIF (recommended)

Brand Description: A short introduction to your TYB community

Brand Social Links: Share a link to your website, Instagram, and TikTok

👉 To move forward, click Save Changes once all fields are complete.

Note: once you hit save changes, you can still go back and edit this section

Step 2: Complete Integrations

Integrations power key features on TYB and are required before moving forward with your set up.

Required

⚠️ Before you begin: confirm Shopify admin access The person completing this step must have Shopify admin access. This is the most common cause of last-minute launch delays — if you're not sure, check with your team before starting.

Shopify Integration: This must be completed to unlock the next step.

→ Shopify Integration Guide: HERE

TYB Shop: Enables reward redemptions and product visibility in-app.

→ TYB Shop Setup Guide: HERE

→ TYB Shop Best Practices: HERE

TYB Checkout Extension: (Shopify Plus only — recommended) Let members see their TYB coin balance directly from their account page on your website. This takes 5 minutes to set up and reinforces community membership at every touchpoint.

→ Checkout Extension Guide: HERE

Recommended (strongly encouraged before launch)

Klaviyo: Setting up Klaviyo during onboarding ensures your TYB member data (coin balances, membership levels, challenge activity) flows into your email stack from day one. This is the foundation for post-launch flows, segmentation, and your 5% existing customer activation goal. Setup takes about 15 minutes and syncs within 24 hours.

→ Klaviyo Integration Guide: HERE

Attentive: If Attentive is your Email or SMS platform, connect it during onboarding so TYB member data syncs into your subscriber profiles automatically. Once connected, TYB pushes a rich set of attributes daily — including coin balance, membership tier, join date, and roles — which you can use to build targeted SMS segments and flows. For example, you can trigger a message when a member hits a new membership level, or send a redemption nudge to members with a high coin balance who haven't purchased recently. Setup takes just a few minutes and syncs within 24 hours.

→ Attentive Integration Guide: HERE

Recharge (if applicable): If your brand offers subscriptions powered by Recharge, this integration lets TYB members redeem their coins for a dollar discount on their next recurring charge — directly from their TYB wallet. It's a strong retention play for subscription brands: members who can apply their community rewards toward a subscription renewal have a tangible reason to stay engaged and stay subscribed. Note that this is dollars-only (no percentage redemptions) and applies to the next upcoming charge only. Only set this up if your brand actively uses Recharge for subscriptions.

→Recharge Integration Guide: HERE

Step 3: Membership Levels

Membership Levels help you structure your community, reward engagement, and unlock new experiences as members progress. Leveling up gives members access to higher-tier rewards, challenges, and exclusive content, creating a sense of achievement and incentivizing participation.

1. Update Level Names

Choose fun, on-brand names for each membership tier. These names will be visible to members as they level up.

Examples for inspiration:

Outdoor Voices

Daily Doer → Super Doer → Extreme Doer

MCoBeauty

MCoBeauties → MCoBesties → MCoBaddies

Not Your Mother’s

Casual Curlfriend → Mane Attraction → Certified Mother

OLLY

The Gummy Ring → The Power Ring → The Diamond Ring

2. Upload Collectibles (Optional)

If applicable, you can upload collectibles. Membership Collectibles are an optional digital asset that brands can choose to use as part of their TYB community. Think of them like a digital membership card — a fun, visual way for members to show their status and progress within your brand levels. These live in a member’s wallet and can be designed as a single collectible or as different versions for each Level.

Best practice: Use your TYB Coin as the primary collectible.

Step 4: Challenges

Bring your community to life by creating your first challenges. We’ve pre-drafted three challenges to help you get familiar with the creation process. Once those are completed, you’ll be able to add additional challenges before launch—these are simply meant to get you started.

To complete onboarding:

Create and schedule three challenges using the guided flow

Once onboarding is complete, you can return anytime to add or update challenges.

Recommended Challenges per Week:

We recommend 5–10 challenges per week post-launch, though 10–15 challenges are also effective for brands aiming for higher engagement.

Final Steps

Once you’ve completed all four steps of the Setup Guide, notify your Implementation Manager so they can review your program and help move you toward launch.

Your Implementation Manager will review your setup to ensure everything is ready for launch. They will share any comments or feedback based on best practices to prepare for launch. Once approved, you’ll gain access to review, adjust key pages, and add more challenges to your program.

What’s Next?

After your Implementation Manager has reviewed and approved your Setup Guide, you can move into the next steps of the onboarding process, including:

Invite Your Team: You can invite additional team members to your Brand Admin at any point during onboarding by going to Settings > Team > Invite.

Review Your Reward Economy: Each brand has a unique Reward Economy in TYB based on their AOV. In Brand Admin, navigate to Rewards > Coins to review your coin values, maximum discounts, minimum purchase requirements and more to get a better understanding of your brand’s Reward Economy on TYB.

Marketing Launch Prep: Building a strong community foundation starts with a high-impact launch day, including adding your TYB invite link to your social bios, creating an Instagram launch post, and sending a customer activation email and SMS to invite pre-existing brands fans into your new community.

Launch Day Essentials: Once your community is live, it’s important to show up for your members through creating a Carrot Challenge at launch to incentivize early sign-ups, scheduling 10 to 15 Challenges for your first week to encourage member engagement, and prepping a welcome message in chat.

If you have any questions on these next steps, reach out to your Implementation Manager for assistance and best practices.