1.7.26
We’re back and ready to kick off 2026 🎉
Hope you had a great holiday break! The TYB team is officially back and excited to jump into the swing of things. We have a big month ahead, with multiple product updates rolling out in January and February—including the upcoming launch of Obsessions+, our new affiliate feature that gives customers the chance to earn real cash for the content they’re already creating. More on that very soon.
January is also a great moment to re-energize your TYB community and kickstart growth for the year. We recommend resurfacing your TYB community across your social channels and email lists—think IG or TikTok posts reminding followers to join, customer emails highlighting rewards and challenges, or simple callouts that bring your community back into the spotlight.
Looking for some inspo? Take a look at some of our most popular blog posts:
We’re excited to build with you this year and can’t wait to share what’s coming next 🚀
📅 Keep in mind:
- New Year Reset Energy: Shoppers are in refresh mode so lean into routines, resets, and “starting fresh” moments. Great time for product re-introductions, habit-building challenges, and highlighting everyday essentials.
- Re-Engaging Your Core Customers: January is ideal for bringing your most loyal customers back into the fold. Remind them why they joined your TYB community, spotlight rewards, and encourage participation through low-lift challenges and incentives.
- Post-Holiday Discovery: Customers are exploring new brands and products after the holidays. Highlight bestsellers, community favorites, and “if you loved this, try that” moments to capture browsing behavior.
- Momentum for the Year Ahead: Set the tone for 2026 by teasing what’s coming (upcoming launches, exclusive access, or new ways to earn and engage) without needing heavy promos.
💡Turn Your Members Into Your Best Marketers with these Challenges:
Prompt | Action Type | Additional Details |
Prompt | Action Type | Additional Details |
What’s one habit you’re trying to build this year? | Submit Text Response | — |
Show us your current wellness routine (AM, PM, or both). | Upload Content | — |
Which intention are you setting this month? | Multiple Choice | Reset • Consistency • Confidence • Balance |
What product is helping you stay on track right now? | Submit Text Response | — |
This year, you’re prioritizing… | This or That | Rest • Hustle |
Share a screenshot or photo of your daily movement (walk, workout, stretch). | Upload Content | — |
What’s your go-to self-care non-negotiable? | Multiple Choice | Sleep • Skincare • Movement • Quiet time |
Show us a product you repurchased because it works. | Upload Content | — |
What’s one goal you want to feel proud of by the end of the year? | Submit Text Response | — |
Pick your 2026 vibe. | Select an Image | Calm • Energized • Focused • Glowing |
What’s the first thing you do when you need a reset? | Submit Text Response | — |
Which category are you investing in most right now? | Multiple Choice | Wellness • Beauty • Home • Fitness |
Show us what’s in your everyday bag or gym bag. | Upload Content | — |
What product do you use almost every single day? | Submit Text Response | — |
Your ideal morning looks like… | This or That | Slow & cozy • Up & productive |
Which of these motivates you more? | Multiple Choice | Routine • Rewards • Accountability • Inspiration |
Show us your favorite “treat yourself” moment lately. | Upload Content | — |
What’s one small change that made a big difference for you? | Submit Text Response | — |
Choose your current shopping mindset. | Multiple Choice | Restock • Try something new • Upgrade |
What product would you recommend to a friend starting fresh this year? | Submit Text Response | — |