BFCM Checklist

Every member who joins before the holidays is another shopper on drop day.

Kick off Auto-Enroll. Past purchases are credited as coins customers claim when they join. TYB builds and runs the campaign in Klaviyo or Attentive. Fill out this Typeform to get started.

Copy your invite link from Brand Admin (format: invite.tyb.xyz/brand/[yourbrandname]).

Add a 'Join' CTA with your link to email campaigns.

Add a community landing page to your site.

Ask your existing creators to mention your TYB community.

More ideas: Getting Customers Into Your TYB Community.

Turn your most engaged members into a channel that builds demand before BFCM.

Obsessions+

Set up Obsessions+. Share your billing email and TYB handles the rest. Sales are attributed through a built-in Shopify pixel. Setup guide

Seed: gift product to your top members with TYB gifting.

Buzz: post daily reminders to share Obsessions and earn, via Chat, Challenges, social, and email.

Reward: pick a prize for your top seller (for example, a spot on your 2027 PR list).

October: Prime Day and Halloween

Run deal-hunting polls tied to Prime Day.

Launch costume and seasonal content challenges.

Post early wishlist prompts to build toward BFCM.

Reward: gift your holiday collection to the top October referrer and spotlight them on socials.

Social Boost

Boost your next Instagram post, then reward the members who drove the most reach. More on Social Boost here.

Your activation plan

Submit your BFCM plan through the Brand Activation Form by 11/1, so we can help promote your moment through TYB channels.

Give your biggest fans a reason to shop first, the Tuesday before BFCM. Adjust coin amounts to fit your rewards setup.

Choose your drop: a community-exclusive bundle, merch, giveaway, early access, or a BFCM code.

Pick a reward for top engaged members: early access to the drop or a spot on your 2027 PR list.

Announce (week of 11/2)

Poll: "Something's dropping 11/24. What should it be?" (Exclusive bundle / Early access), 250 coins.

This or That series: "Bundle Bracket: You Make the Call," four matchups to pick what makes the cut.

Text response: "Be honest: what's been sitting in your cart all year?", 500 coins.

Tease (11/9 → 11/19)

Upload content: "Share our 11/24 teaser to your IG Story and tag @[brand]", 2,500 coins.

Social action: "Comment 'I'm in' on our latest post for a clue", 250 coins.

Upload content: "Refer a friend before 11/24 and upload your referral", 2,500 coins.

Pair every tease on social with a clear 'Join' CTA.

Countdown (11/20 → 11/23)

Multiple choice: "Final clue: what do you think is dropping 11/24?" (A bundle / Early access / A code / Merch), 250 coins.

Text response: "Ready for TYB Tuesday? Reply 'Ready' below", 250 coins.

Drop (11/24)

Early access challenge: "TYB Tuesday: the drop is live" with your drop creative.

Upload content: "Snagged the drop? Show us your order", 2,500 coins.

Amplify the drop across email, SMS, and social.

BFCM weekend (11/27 → 11/30)

Schedule daily challenges from the BFCM Challenge Bank before the weekend starts.

Bookend your sale with reminders: when it starts, midway, and when it's ending.

December: Holiday

Upload content (early December): "Unbox your TYB Tuesday haul and tag @[brand]".

Run build-your-wishlist content challenges.

Run holiday tradition upload challenges.

Post a year-in-review moment celebrating your top members.

Reward: gift your highest-earning Obsessions+ member their wishlist or a brand-sponsored holiday party, and spotlight them on socials.

Ten minutes now saves a fire drill during the holidays. Details: BFCM Configuration Reminders.

Code stacking: TYB codes don't stack with sitewide discount codes by default but do work on markdowns. Confirm settings match in TYB and Shopify.

Test a TYB discount code on your site.

Minimum spend goal: confirm it's set in Brand Admin to prevent $0 orders.

Redemption limits: review them under Rewards > Coins in Brand Admin.

App conflicts: confirm third-party discount or cart apps aren't blocking TYB codes.

CX team: share the member FAQs and route TYB customer questions to help@tyb.xyz.

Brand Admin questions: your Brand Success Manager or brandsupport@tyb.xyz

Customer support: help@tyb.xyz

1. Grow your community (now → 11/1)

2. Activate your members (now → 11/1)

3. Run TYB Tuesday (11/2 → 11/24)

4. BFCM weekend and December

5. Before you go live

Resources and contacts