BFCM Challenge Bank: TYB Tuesday to Holiday – Tyb

Overview

Your biggest sales stretch of the year doesn't start and end with Black Friday and Cyber Monday, it runs from Prime Day and Halloween all the way through the holidays. This Challenge Bank is broken into three sections so you always have ready made Challenges on hand, no matter where you are in the calendar.

October warms your community up with Prime Day deal hunting energy and Halloween fun

November is your biggest moment, kicked off by TYB Tuesday and carrying straight through Black Friday and Cyber Monday

December shifts into gifting, gratitude, and closing out the year with your most engaged members

Every Challenge uses [BRAND] and [Product A/B/C/D] placeholders, so you can drop in your own products and post in minutes

Key Dates

Date	Holiday
10/6 - 10/7	Prime Day
10/31	Halloween
11/24	TYB Tuesday
11/27	Black Friday
11/30	Cyber Monday

Prep and prime your community before the holiday rush hits. These Challenges mix deal hunting energy with Halloween fun so engagement stays playful, not just sales focused.

Challenge Type	Prompt	Answer Options
Poll	Prime Day shopping, are you Team [BRAND] or distracted by every other sale in your inbox?	Team [BRAND] \| Can't resist a good sale \| Saving it all for BFCM
Poll	Which [BRAND] product is going straight into your Halloween self care routine?	[Product A] \| [Product B] \| [Product C] \| [Product D]
Poll	Costume or cozy night in, how are you spending Halloween this year?	Dressing up \| Staying in \| Both
Text Response	What's the first thing landing on your Black Friday wishlist this Prime Day?	N/A
Text Response	Tell us your most iconic Halloween costume ever, we need the details
Upload Content	Show us your Halloween costume or your spookiest [BRAND] moment
Upload Content	Snap a pic of your Prime Day haul, [BRAND] included or not

Give your biggest fans a reason to shop first. TYB Tuesday kicks off insider access before Black Friday and Cyber Monday carry the momentum through the entire sale weekend.

Challenge Type	Prompt	Answer Options
Poll	TYB Tuesday is here, are you shopping your early access the second it drops?	Refreshing the page already \| Waiting to see what's in it \| Saving my coins for BFCM
Poll	Black Friday or Cyber Monday, which one are you actually shopping?	Black Friday \| Cyber Monday \| Both, no shame
Poll	Cyber Monday shopping from bed or from your desk?	From bed \| From my desk \| On my phone mid-errand
Text Response	You just got early access on TYB Tuesday, what are you adding to cart first?	N/A
Text Response	Spill it, what [BRAND] product are you hoping goes on sale for Cyber Monday?	N/A
Upload Content	Show us your Black Friday/Cyber Monday cart	N/A

Shift from sale mode into gifting and gratitude. Keep the momentum from BFCM going into the final stretch of the year.

Challenge Type	Prompt	Answer Options
Poll	What's topping your holiday gift guide this year, treating yourself or shopping for others?	Treating myself \| Shopping for others \| Honestly both
Poll	Which [BRAND] product is the ultimate holiday gift?	[Product A] \| [Product B] \| [Product C] \| [Product D]
Text Response	What's on your holiday wishlist this year?	N/A
Text Response	Tell us your favorite holiday tradition, we're taking notes	N/A
Upload Content	Share a pic of your favorite holiday tradition, decorations, cocoa, all of it	N/A
Upload Content	Show us how you're using [BRAND] in your holiday gifting this year	N/A

As we enter Q4, use these challenges to get your community sharing their favorite products as Obsessions (and with Obsessions+, reward the users whose word of mouth actually converts. Talk about a win-win).

Challenge Type	Prompt	Answer Options
Poll	Share an Obsession for the [Brand] product you can’t live without 👀
Poll	Have you posted an Obsession for your fav [BRAND] product lately?	Yes, just did! \| I need to!
Upload content	Out and about? Post an obsession of the [Brand] product that you can’t leave home without!
This or That	GRWM energy: Post an obsession for the one product you NEVER skip in your routine	Already did 🙌 \| Drafting now ✏️
Text Response	Hidden gem alert: Post an obsession for an underrated [Brand] product more people need to know about	Reply here with which [Product] you think needs WAY more hype
Text Response	If you could only ever post ONE [Brand] Obsession, which product would it be and why?
Multiple Choice	Post an obsession for the product you’ve repurchased the most (bonus points if you’re on your 3rd+)	Posting now! \| Just posted 🫶
Multiple Choice	Gift guide season! Post an Obsession for the [Brand] product you're gifting your bestie	Already shared :) \| Running to post rn! \| Where do I start?!

Plus all UGC that’s submitted from Obsessions or a challenge is yours to use across surfaces like email, social, and more.

Conclusion

This stretch of the year moves fast, from Prime Day and Halloween in October, to TYB Tuesday and BFCM weekend in November, to gifting season in December. Challenges give you a simple way to keep your community shopping, sharing, and coming back through the entire arc. Pick the Challenges that fit each month, swap in your products, and post to make the most of every moment.