Using TYB Data in Klaviyo

Learn how to integrate with your Klaviyo CRM.

The TYB-Klaviyo integration enables brands to seamlessly sync zero-party data from their TYB community into Klaviyo, allowing for highly targeted and personalized email marketing. This direct integration ensures that new TYB members are automatically added to Klaviyo, and profile data for existing members is continuously updated, unlocking opportunities for advanced segmentation and automation.

Key Benefits

βœ… Automated Member Sync – TYB automatically imports new users and updates existing profiles in Klaviyo.

βœ… Rich Member Data – Access membership tiers, coin balances, and more to personalize campaigns.

βœ… Advanced Segmentation – Filter and group members based on level of engagement and TYB-exclusive attributes, like Role.

βœ… Dynamic Personalization – Use real-time data to craft reward reminders, exclusive offers, and community updates.

What Data Syncs to Klaviyo?

TYB sends custom profile fields to Klaviyo, ensuring that you can tailor outreach based on meaningful community engagement. Key data points include:

  • Email (Unique Identifier)
  • Membership Level
  • TYB Coin Balance
  • Collectibles Owned (if applicable)
  • Birthday (for personalized rewards)
  • Active/Inactive Community Status
  • Active/Inactive Shopper
  • Last purchase date for active shoppers

Daily automated updates ensure your Klaviyo data remains accurate, allowing for consistent, high-impact messaging.

Use Cases for TYB + Klaviyo

πŸš€ Loyalty & Engagement: Send reward balance reminders to encourage redemption.

πŸŽ‚ Personalized Milestones: Automate birthday gifts for top-tier members.

πŸ› Targeted Promotions: Offer exclusive deals based on coin balance or community activity.

πŸ‘₯ Community Re-Engagement: Win back inactive members with special incentives.

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How to Integrate TYB with Klaviyo

  1. Generate a Klaviyo API Key (Settings > API Keys > Create Private Key with Read/Write Access).
  1. Register Your API Key in the TYB Admin Dashboard (Settings > Integrations > Connect Klaviyo API Key).
  1. Allow 24 Hours for Data Sync and start leveraging TYB data in your Klaviyo campaigns.

For a more detailed guide, click here.

Best Practices Guide

Checkout our best practices guide here!

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Get Started Today

By integrating TYB with Klaviyo, your brand can turn community insights into action, delivering hyper-personalized marketing that strengthens loyalty and drives conversions.

Need help? Contact the TYB support team to optimize your integration strategy! πŸš€

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Last updated on January 3, 2024