Best Practices
Getting Customers Into Your TYB Community
Getting Customers Into Your TYB Community
The single most important thing you can do to get results from TYB is get your actual customers into your community. This guide explains why it matters, what to aim for, and exactly how to do it.
TYB Community Landing Page Template
A ready-to-use Shopify template for building a "Join Our TYB Community" landing page. Includes step-by-step installation instructions and all customizable sections so you can drive sign-ups without any custom development.
Building a Community Identity on TYB
The best-performing brands on TYB share one thing: a clear, cohesive community identity. Learn how to define yours.
Campaign Planning & Integrating TYB Into Your Marketing Calendar
This article provides a sample marketing calendar with TYB seamlessly integrated throughout. Use it as inspiration to map out key moments, plan product launches, and align brand campaigns with community engagement opportunities on TYB.
Email & SMS Best Practices and Examples
Learn how to integrate TYB with Klaviyo or Attentive to optimize email & SMS marketing. Drive engagement with automated flows, campaigns, personalization, and community rewards across the customer lifecycle.
Social & Community Promotion
Learn how to launch and grow your TYB community with proven fan engagement strategies. This guide covers launch messaging, social media best practices, multi-channel activation, and ongoing tactics to keep your audience excited.
Using TYB Data in Klaviyo
Learn how to integrate with your Klaviyo CRM.
Using TYB Data in Attentive
Learn how to integrate with your Attentive CRM.
Strategic Segmentation
VIP Activation
Roles let you segment your most valuable members. Learn how to identify, add, and activate your content creators, product testers, ambassadors, and affiliates inside TYB.
Content Creator Role
Want to supercharge your UGC game? Invite your community to apply to be content creators for your brand. This guide walks you through how to source, select, and activate your most creative members.
Product Tester Role
Community product testing is a powerful way to gather authentic feedback, generate high-impact UGC, and build buzz ahead of a launch!This guide walks you through how to run a smooth and effective testing program using TYB.
College Ambassador Role
Want to plug into College Campuses across the country? Invite your community to apply to be College Ambassadors for your brand. This guide walks you through how to source, select, and activate College Ambassadors.
Amplify Major Marketing Moments
Amplify Major Marketing Moments
One shared playbook for giveaways, product launches, early access drops, events, and brand collaborations, the major moments that turn your TYB community into your loudest marketing channel.
Giveaways
Giveaways are a powerful way to drive participation, reward your community, celebrate product drops, or big brand moments.
Events
Events are great ways to activate your TYB community. Whether you’re hosting something IRL or virtual, invite your TYB community into the experience! Make your community fee like insiders to build excitement and reach!
Product Launches
A quick 3-step checklist to drive hype, reward your community, and maximize launch momentum on TYB.
Early Access & Exclusives
Make your community feel like true insiders - giving them early access to shop sales, new launches, or create exclusive TYB items for purchase!
Brand Collaborations
Brand collabs are one of the highest-engagement moments you can run on TYB. Here is how to find a partner, pitch a specific idea, and execute a challenge that delivers for both sides.