Events
Events are great ways to activate your TYB community. Whether you’re hosting something IRL or virtual, invite your TYB community into the experience! Make your community fee like insiders to build excitement and reach!
Events are one of the best ways to activate your TYB community. Whether you’re hosting something IRL or inviting fans to something you’re already running, bringing your community together makes them feel like true insiders and gives them a reason to share.
How to use TYB for community events
1. Public Event + Reward
- Invite your TYB community to attend an event you already have going on (pop-up, store opening, festival booth, panel, etc.).
- Use TYB challenges to reward attendees for showing up, posting content, or tagging your brand.
Bubble invited fans to a public pop-up and rewarded those who checked in via TYB.
Dieux invited their community to their ice cream truck in Soho, rewarding those who checked in via TYB.
Facile invited their community to their Matcha pop-up! Attendees who completed content challenges onsite received coins!
2. Community-Exclusive Event
- Create a special “community-only” experience where community members get access that feels influencer-level.
- Can be small scale (meet-up, product seeding event, breakfast) or larger (launch party, limited shopping experience).
Glossier hosted an event exclusively for TYB community members, giving them early product access + the red-carpet treatment.
Best Practices ✨
- Publish the event with TYB: Require members to RSVP and check in via the app to be rewarded with coins. Learn how to set up an event in TYB here.
- Make it Shareable: Design moments for UGC (photo booth, custom packaging, sneak peeks).
- Surprise & Delight: Give community members “influencer perks” (gift bag, VIP line, branded merch).
- Leverage FOMO: Recap the event on socials to show what members got to experience, driving future sign-ups.
Challenge Ideas to Pair with Events
- Upload Content: Share your favorite pic from the event 📸
- Submit a Text Response: What was the best part of the event?
- Multiple Choice: Which exclusive gift bag item was your fave?
- Multiple Choice: Where should we host our next TYB event?
Why It Works 🚀
- Builds loyalty by making fans feel like insiders
- Generates authentic UGC you can repurpose
- Turns community members into brand evangelists
- Drives social buzz and new sign-ups
Last updated on September 23, 2025