2.5.26

Advanced Analytics Updates Coming Soon

We’re rolling out the next phase of Advanced Analytics at TYB.

Many of you have been testing our beta reporting dashboard, and soon you’ll have access to an updated experience designed to better track what matters most: community growth, engagement, and value, all in one place.

What to expect:

  • A new dashboard with clearer visibility into your key performance metrics
  • Improved reporting to help you understand how your community is growing and engaging over time
  • Ongoing iteration as we continue to evolve analytics based on your needs

This is just the beginning. We’ll keep refining the dashboard and would love your input on what’s most useful for your team.

Questions or feedback? Reach out to your dedicated account manager or

brandsupport@tyb.xyz — we’re excited to keep building this with you.

Reminder: Use TYB deep links!

When linking to your TYB community, be sure to use the deep link available in Brand Admin (bottom lefthand side of the page). This ensures customers land directly in your community and makes it easier for them to join in one tap.

Reminder: Update your Shopify Data Permissions

This helps your team identify your most engaged customers to invite into TYB, turning them into loyal advocates who drive more UGC and repeat purchases.

Go to your Shopify admin → Apps → TYB → click Update permissions (see example above). If you don’t see the “Update permissions” button, you’re already set up.

📦 What’s Shipped

Level Up Notification for Users

What’s new: We launched a more visible feed interaction when a user levels up. Users now receive a personalized, auto-generated image they can share to social celebrating their new level status.

Why it matters:

  • Our first step toward personalized, shareable assets! Opening the door for future use across Obsessions, profiles, and more.
  • Clearer CTA and more compelling creative to incentivize social sharing.

Reminder: Brand-Highlighted Obsessions in Feed

Reminder to bonus Obsessions! When you bonus, you’re increasing your brand’s in-feed visibility with high-intent shoppers and reinforcing the behaviors you want more of.

📅 Keep in mind:

  • Valentine’s / Self-Love Season: Shoppers are split between gifting and treating themselves. Lean into “send to your Valentine,” Galentine’s energy, and self-care moments.
  • Cold-Weather Essentials: Weather is still driving behavior. Highlight winter staples, layering products, and “can’t live without it right now” community favorites that solve seasonal pain points.
  • Short-Form Motivation: Attention spans are tight. Low-lift challenges, quick polls, and simple uploads perform best as people balance routines, social plans, and long weekends.

💡Turn Your Members Into Your Best Marketers with these Challenges:

 
Prompt
Challenge Type
Additional Details
Show us your current winter must-have
Upload Content
—
What product is saving you from the cold right now?
Submit Text Response
—
Pick your winter skincare priority
Multiple Choice
Hydration • Barrier repair • Glow • Calm
What are you restocking this month?
Multiple Choice
Skincare • Bodycare • Haircare • Wellness
Show us your cozy setup
Upload Content
—
Which would you grab first on a cold day?
This or That
Hot shower • Cozy layers
What’s one product you actually finished recently?
Submit Text Response
—
Choose your winter uniform
Select an Image
Matching set • Oversized sweater • Lounge set • Layers
What product lives in your bag right now?
Submit Text Response
—
Show us something you’re loving lately
Upload Content
—
Pick your “treat yourself” category
Multiple Choice
Beauty • Wellness • Home • Apparel
Which winter essential can you not live without?
This or That
Lip balm • Hand cream
What’s your current shower lineup?
Upload Content
—
What’s one product worth the hype?
Submit Text Response
—
Choose your nighttime reset
Multiple Choice
Everything shower • Skincare only • Early bedtime
Show us your latest purchase
Upload Content
—
What product makes winter feel easier?
Submit Text Response
—
Pick your cozy indulgence
Multiple Choice
Candle • Body oil • Face mask • Blanket
Are you shopping more for…
This or That
Needs • Treats
Show us your favorite cold-weather product
Upload Content
—
Did this answer your question?
😞
😐
🤩