2.5.26
Advanced Analytics Updates Coming Soon
We’re rolling out the next phase of Advanced Analytics at TYB.
Many of you have been testing our beta reporting dashboard, and soon you’ll have access to an updated experience designed to better track what matters most: community growth, engagement, and value, all in one place.
What to expect:
- A new dashboard with clearer visibility into your key performance metrics
- Improved reporting to help you understand how your community is growing and engaging over time
- Ongoing iteration as we continue to evolve analytics based on your needs
This is just the beginning. We’ll keep refining the dashboard and would love your input on what’s most useful for your team.
Questions or feedback? Reach out to your dedicated account manager or
brandsupport@tyb.xyz — we’re excited to keep building this with you.
Reminder: Use TYB deep links!
When linking to your TYB community, be sure to use the deep link available in Brand Admin (bottom lefthand side of the page). This ensures customers land directly in your community and makes it easier for them to join in one tap.
Reminder: Update your Shopify Data Permissions
This helps your team identify your most engaged customers to invite into TYB, turning them into loyal advocates who drive more UGC and repeat purchases.
Go to your Shopify admin → Apps → TYB → click Update permissions (see example above). If you don’t see the “Update permissions” button, you’re already set up.
📦 What’s Shipped
Level Up Notification for Users
What’s new: We launched a more visible feed interaction when a user levels up. Users now receive a personalized, auto-generated image they can share to social celebrating their new level status.
Why it matters:
- Our first step toward personalized, shareable assets! Opening the door for future use across Obsessions, profiles, and more.
- Clearer CTA and more compelling creative to incentivize social sharing.
Reminder: Brand-Highlighted Obsessions in Feed
Reminder to bonus Obsessions! When you bonus, you’re increasing your brand’s in-feed visibility with high-intent shoppers and reinforcing the behaviors you want more of.
📅 Keep in mind:
- Valentine’s / Self-Love Season: Shoppers are split between gifting and treating themselves. Lean into “send to your Valentine,” Galentine’s energy, and self-care moments.
- Cold-Weather Essentials: Weather is still driving behavior. Highlight winter staples, layering products, and “can’t live without it right now” community favorites that solve seasonal pain points.
- Short-Form Motivation: Attention spans are tight. Low-lift challenges, quick polls, and simple uploads perform best as people balance routines, social plans, and long weekends.
💡Turn Your Members Into Your Best Marketers with these Challenges:
Prompt | Challenge Type | Additional Details |
Show us your current winter must-have | Upload Content | — |
What product is saving you from the cold right now? | Submit Text Response | — |
Pick your winter skincare priority | Multiple Choice | Hydration • Barrier repair • Glow • Calm |
What are you restocking this month? | Multiple Choice | Skincare • Bodycare • Haircare • Wellness |
Show us your cozy setup | Upload Content | — |
Which would you grab first on a cold day? | This or That | Hot shower • Cozy layers |
What’s one product you actually finished recently? | Submit Text Response | — |
Choose your winter uniform | Select an Image | Matching set • Oversized sweater • Lounge set • Layers |
What product lives in your bag right now? | Submit Text Response | — |
Show us something you’re loving lately | Upload Content | — |
Pick your “treat yourself” category | Multiple Choice | Beauty • Wellness • Home • Apparel |
Which winter essential can you not live without? | This or That | Lip balm • Hand cream |
What’s your current shower lineup? | Upload Content | — |
What’s one product worth the hype? | Submit Text Response | — |
Choose your nighttime reset | Multiple Choice | Everything shower • Skincare only • Early bedtime |
Show us your latest purchase | Upload Content | — |
What product makes winter feel easier? | Submit Text Response | — |
Pick your cozy indulgence | Multiple Choice | Candle • Body oil • Face mask • Blanket |
Are you shopping more for… | This or That | Needs • Treats |
Show us your favorite cold-weather product | Upload Content | — |