7.1.26
🚀Big week at TYB! Social boost challenge are live in partnership with Vlayer and Levels got a refresh. Here’s everything you need to know:
REMINDERS:
⭐️Unlock Obsessions+ (community affiliate) for Your Community
Want your community members recommending your products and earning real cash for it? Obsessions+ turns your most engaged members into advocates who drive real purchases and get rewarded for it. Reach out to your account manager or brandsupport@tyb.xyz to get started — we're extending the pilot period and would love to chat!
⚠️ Action Required: Update Your Shopify Permissions
With the TYB Shop update now live, it's important to accept the new Shopify permissions — if you haven't yet, your shop may appear empty or out of sync for members.
Here's how to update in 3 steps:
- Open Shopify — Click the button below to go straight to your dashboard
- Navigate — Go to Apps → TYB → click Setup
- Accept Scopes — Review the new permissions pop-up and click Update
button: Update Shopify Permissions
🚨 Share Your Community Link
Make sure you're using the link found in Brand Admin when directing customers to your TYB community — it ensures they land in the right place and can join in one tap.
🛠️ WHAT’S SHIPPED
📸 TYB x Vlayer: Social Boost Challenges
We've partnered with Vlayer to bring you a new challenge type: Instagram comment challenges, built to amplify your social campaigns and activate your TYB community.
- Create an Instagram comment challenge — the challenge button links directly to your IG post
- Members click into the challenge and ensure their IG is connected — comment, return to the app, get verified, and earn rewards
- This means more members connecting their Instagram account, which will help you identify active, engaged users
- More social actions (likes, follows) coming soon
Tip: Encourage your community to connect their Instagram — it helps you to better know and recognize your most active members.
🪄 TYB Levels Page Redesign
The Levels page in app just got a full redesign so members can now actually see where they stand, what it takes to level up, and what they unlock at each tier.
What's new for your members:
- Easier to find — Levels now has a clear entry point right on your brand page
- Progress bar shows exactly where they are and what's locked above them
- Live level-up requirements (coins + spend) so there's no mystery math
- Tier carousel showing perks at every level, specific to your brand
- A shareable level card members can post
This gives every member a clear "here's how to level up" path, and gives you a built-in reason for them to come back and check their progress.
More shipped this week:
- Show/hide products in TYB Shop: you can now toggle product visibility directly from Brand Admin, no need to touch your Shopify catalog
- Drops only pull from valid TYB Shop collections: new drops automatically filter out products that aren't set up correctly, so you won't accidentally feature something that's not live
- Airdrops now have a second confirmation step: one more check before coins go out on the members page
- Auto-enroll rewards now sync with Attentive: if you use Attentive alongside Klaviyo, auto-enrolled member rewards will sync there too
📅 KEEP IN MIND
- 4th of July: Summer entertaining, hosting, and cookout vibes. Good window for product showcases and community moments ahead of the long weekend.
- World Cup: The biggest global event of the year is happening now, a great opportunity to hone in on sports-themed challenges and cultural moments.
💡 CHALLENGE INSPIRATION: TURN YOUR MEMBERS INTO YOUR BEST MARKETERS
Challenge Prompt | Type | Additional Details |
Which product is your game day must-have? | Multiple Choice | 2–4 SKUs |
Show us your watch party setup | Upload Content | Photo or video |
Who's your Love Island pick to win? | Submit Text Response | — |
Which is your villa era inspired look? | Vote on an Image | 2–4 SKUs |
Show us your 4th of July setup | Upload Content | Photo or video |
Hosting or guesting — what's your 4th of July move? | This or That | — |
What's your summer entertaining non-negotiable? | Submit Text Response | — |
Which product is coming with you to the cookout? | Multiple Choice | 2–4 SKUs |
Beach or backyard — where are you spending the long weekend? | This or That | — |
Show us your summer shelf right now | Upload Content | Photo preferred |
What's the one product you always restock this time of year? | Submit Text Response | — |
Which is your warm weather essential? | This or That | SKU A • SKU B |
What product are you obsessed with this month? | Submit Text Response | — |
Vote on the best summer pick | Vote on an Image | 2–4 SKUs |
What product do you reach for most on hot days? | Submit Text Response | — |
Which would you take on a long weekend trip? | This or That | SKU A • SKU B |
Show us your on-the-go bag essentials | Upload Content | Photo or video |
New launch or tried-and-true — what are you reaching for? | This or That | New launch • OG favorite |