6.17.26
🚀Big week at TYB! TYB Shop is now self-serve, Gifting V1 is live, and there's a brand new Social Boost challenge type. Here’s everything you need to know:
REMINDERS:
⭐️Unlock Obsessions+ (community affiliate) for Your Community
Want your community members recommending your products and earning real cash for it? Obsessions+ turns your most engaged members into advocates who drive real purchases and get rewarded for it. Reach out to your account manager or brandsupport@tyb.xyz to get started — we're extending the pilot period and would love to chat!
⚠️ Action Required: Update Your Shopify Permissions
With the TYB Shop update now live, it's important to accept the new Shopify permissions — if you haven't yet, your shop may appear empty or out of sync for members.
Here's how to update in 3 steps:
- Open Shopify — Click the button below to go straight to your dashboard
- Navigate — Go to Apps → TYB → click Setup
- Accept Scopes — Review the new permissions pop-up and click Update
button: Update Shopify Permissions
🚨 Share Your Community Link
Make sure you're using the link found in Brand Admin when directing customers to your TYB community — it ensures they land in the right place and can join in one tap.
🛠️ WHAT SHIPPED
🎁 Gifting V1: Send Products to Your Community
You can now gift products directly to your members via airdrop. A few ways brands are already using it:
- 🎯 Seed creators ahead of a launch
- ⭐ Reward your top-tier members
- 📸 Drive UGC before a new product drop
- 🎁 Run a giveaway for your most engaged roles
How it works:
- Pick a product, set a recipient threshold, and send to any role (e.g. Creators)
- Members get a transactional email with a unique discount code + direct Shopify link
- Variant selection happens right in the email — no extra steps
- Full gift dashboard: track inventory, view redemption status, resend emails, edit or delete
Requires TYB Shop setup + Shopify scopes accepted. Shipping not guaranteed to be free.
🔜 Coming soon: birthday gifts for members!
🛍️ TYB Shop: Self-Serve Storefront Controls
As a Brand admin, you can now manage your TYB Shop directly from Brand Admin. Get your shop set up, get your community comfortable buying on TYB, and you'll be ready to make the most of early access drops and in-app commerce features coming soon!
- New Sales > TYB Shop tab in the sidebar
- Toggle collections on/off in real time
- See Live / Hidden / Unavailable status for every collection at a glance
- Inline link to fix any collections not yet connected to the TYB sales channel
- Refresh Inventory button to manually sync if something looks off
⚡ Platform Updates
- Member profiles: new preview popup, Instagram follower count, bulk airdrop actions
- Smarter tables: filter challenge responses by attributes/tags; clickable table rows
- Push notifications: broken streak alerts & Obsessions+ push notifications now live
- Event check-in: auto-check-in deep links are more reliable
📅 KEEP IN MIND
- Pride Month: Pride celebrations are in full swing through the end of June. Great moment for challenges around self-expression, community values, and what your brand stands for.
- Juneteenth (June 19): A day of recognition, reflection, and celebration. Encourage your community to share what freedom, joy, and culture mean to them.
- Summer Solstice (June 21): The official start of summer. Lean into routines, rituals, and how your community is spending the season.
- Father's Day (June 22): Celebrate the dads, father figures, and everyone who shows up in that role. Gift guides, "my person" moments, and product picks make great challenge fodder.
- 4th of July (July 4): Summer entertaining, hosting, and cookout vibes. Good window for product showcases and community moments ahead of the long weekend.
💡 CHALLENGE INSPIRATION: TURN YOUR MEMBERS INTO YOUR BEST MARKETERS
Challenge Prompt | Type | Additional Details |
How are you showing up for Pride this month? | Submit Text Response | |
Share your Pride fit | Upload Content | |
How does your community celebrate Pride? | Multiple Choice | Going to a parade / Attending events / Supporting LGBTQ+ brands / Staying in and celebrating |
What does Juneteenth mean to you? | Submit Text Response | |
Share how you're spending Juneteenth | Upload Content | |
Music, food, or gathering — how are you marking the day? | Multiple Choice | Live music / Cooking a big meal / Family gathering / Community event |
Vote on the best Juneteenth table spread | Vote on an Image | |
How does your summer routine change after the solstice? | Submit Text Response | |
Beach or mountains — where are you heading this summer? | This or That | Beach / Mountains |
Show us your summer shelf | Upload Content | |
What's your non-negotiable summer product? | Multiple Choice | SPF / After-sun / Lip balm / Facial mist |
How does your dad actually use this product? | Submit Text Response | |
Share a photo with your father figure | Upload Content | |
What's the most useful gift you've given a dad? | Submit Text Response | |
Vote on the best Father's Day pick | Vote on an Image | |
How are you spending the long weekend? | Multiple Choice | Hosting a cookout / Traveling / Beach day / Low-key at home |
Hosting or guesting — what's your 4th of July move? | This or That | Hosting / Guesting |
Show us your 4th of July setup | Upload Content | |
What's your summer entertaining non-negotiable? | Submit Text Response |