Challenge Bank
Challenge ideas for you to use and draw inspo from!
Seasonal Inspiration
Challenge Type | Prompt | Answer Options |
Text Response | Tag a friend who you can't wait to do fall festivities with!🍁 | |
Poll | Is your fall vibe cozy🕯️ or spooky👻? | Spooky all the way! | Staying cozy | A bit of both! |
Text Response | Fall kickoff: pumpkin spice or apple cider? Tell us your vibes!🍎 | |
Poll | What are you most excited for this fall🍂? | Game day! | Cooler weather | Fall activities! |
Content Upload | Show us how your fall is going! Snap a pic 📸 | |
Social Action | Comment your fave fall emoji on our latest IG post! |
Challenge Idea by Type
Shopping Behavior / Consumer Habits
Challenge Type | Prompt | Answer Options |
Poll | Leave it in your cart or check out fast? | Cart hoarder | Instant buyer |
Upload Content | Screenshot your cart or wishlist! Let us see what you're eyeing | |
Poll | What makes you actually click “add to cart”? | Aesthetic | Reviews | Deal | Influencer rec |
Poll | Impulse buy or researched for weeks? | |
Poll | What makes you abandon a cart? | Shipping cost | Long delivery |Changed mind |
Poll | How do you decide to try something new? | Friend rec | Saw it online | Brand I already love | Read the reviews |
Text Response | What's the last product you bought that actually lived up to the hype? |
Personal/Lifestyle
Challenge Type | Prompt | Answer Options |
Text Response | Finish the sentence: “I feel most like myself when…” | |
Upload Content | What’s in your bag right now? Dump it + snap a pic | |
Poll | Current mood? | Calm | Motivated | Cozy | All over the place |
Poll | What helps you reset? | Walk | Music | Solo time | Sleep |
Text Response | Describe your current routine in five words or less | |
Poll | Are you a creature of habit or always trying something new? | Creature of habit | Always switching it up | Somewhere in between |
Collect Content
Challenge Type | Prompt | Answer Options |
Upload Content | Before and after moment | * dependent on brand |
Upload Content | Snap a pic of how blank fits in your everyday routine | * dependent on brand |
Upload Content | Post a pic of how you styled blank | * clothing & accessories |
Upload Content | Show us blank in the wild, in your bag, on your shelf, wherever it lives | * dependent on brand |
Text Response | Describe blank to someone who has never heard of blank brand before | * dependent on brand |
Drive In-Store/Social Media Engagement
Challenge Type | Prompt | Details |
Upload Content | Shelf selfie!! Snap a pic of our product in-store and tag the location | |
Social Action | Go comment on our most recent IG post!! Comment 🖤 so we know TYB sent you | |
Upload Content | Leave a review on our website. Post a pic of your review here | |
Upload Content | Go vote on our poll on IG!! Post a screenshot of your vote here | |
Upload Content | Follow us on TikTok/IG and upload a screenshot here for coins! |
Tease New Launches & Build Excitement
Challenge Type | Prompt | Answer Options |
Text Response | Something's coming... what do you think it is?
New Flavor (cpg), New Color (clothing/beauty), Collab, etc = emojis or colors as a hint | |
Text Response | Guess the shade…predict the name of our next [product] | |
Text Response | 3 days till X drops!!! How excited are you 1-10?? | |
Poll | We're working on something new. What detail that matters most to you? | The formula | The packaging | The price | The name |
Text Response | What would make you drop everything and buy something the day it launches? | |
Text Response | Pitch us your dream [product] in three sentences. We're listening… |
Collect True Product Feedback
Challenge Type | Prompt | Answer Options |
Text Response | First impression? Share your honest first thoughts on... | |
Poll | Fit check review. Share how our jeans fit | TTS | Size up | Size down |
Poll | Would you repurchase? | Yes | No |Maybe |
Text Response | How long did it take to notice a difference with [product]? | |
Text Response | Walk us through your experience with [brand] from day one to now | |
Text Response | If you were writing the product description for [brand], what would you say? | |
Poll | How likely are you to recommend blank to someone you care about? | Already have | Very likely | Maybe | Not yet |
Grow Your Affiliate/Ambassador Programs
Challenge Type | Prompt | Details |
Upload Content | Why do you want to be a part of our program X? | Submit a short video on why you love our brand to apply for our ambassador program |
Upload Content | Share your vibe and content style | Upload an example of UGC |
Text Response | Rep the brand | Tell us why you'd be a great fit |
Upload Content | Show us how you already incorporate blank into your life |
Co-Create Your Next Product/Marketing Campaign
Challenge Type | Prompt |
Poll | Pick between X & X |
Poll | Which version should we launch? |
Text Response | Which campaign concept should we run next? |
Member Attribute Challenges
Challenge Type | Prompt | Answer Options |
Poll | What’s your biggest hair concern? | Frizz| Damage/breakage | Thinning | Dryness |
Poll | How long does your everyday makeup routine take? | Under 5 mins |10-15 mins | 30+ mins | Don’t wear makeup daily |
Poll | What’s your skin type? | Oily | Dry | Combination | Sensitive | Normal |
Poll | What type of products do you love the most? | Skincare | Makeup | Fragrance | Body products |
Poll | What’s your [brand category] budget? | Under $25 | $25-$50 |$50-$100 | $100+ |
Poll | How frequently are you restocking from [brand] | Weekly | Every 2-3 Weeks | Monthly | Every Few Months | Occasionally |
Poll | How do you discover new products? | TikTok | Instagram | Friends & Family | Google/Research | Exploring in-store |
Poll | How do you like to shop [brand or category] | Online | In-Store | Both! |
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