Roles – Tyb | Help Center

What is a Role?

Roles are gated sub-communities within your TYB community that allow you to organize and engage specific groups based on criteria such as:

Content creators

Brand ambassadors

Product testers

Geographic location (e.g., US-based members)

Roles enable brands to provide exclusive challenges, chat channels, and perks to smaller, highly engaged segments of their broader community.

How Do Roles Work?

Brands Create Roles Independently: Roles can be configured directly within the Brand Admin without requiring assistance from an Account Manager.

Application-Based Entry: Brands can choose between a Role Application (specific to the Role itself) or a Challenge Application (which rewards members with coins and access to the Role upon approval).

Gated Experiences: Brands can restrict access to certain challenges, chat channels, and rewards, ensuring they reach the right audience.

Exclusive Perks: High-quality creators, ambassadors, or testers receive specialized engagement opportunities, such as early product access, content requests, and private discussions.

How to Create a Role

Go to Brand Admin > Roles and click “Create New Role”.

Customize the Role by:

Naming the Role (e.g., Ambassadors, Creators, VIP Members).

Setting visibility and restrictions.

Choosing between a Role Application or a Challenge Application for onboarding members.

How to Assign Members Roles

Option 1: Have Members Apply for the Role

To allow new community members to apply for a Role:

Create a Role Application: Members apply directly to join a Role.

Customize Your Application: Suggested fields include:

Social media links

Delivery address (for product testers)

Examples of past content (for creators/ambassadors)

Assign Bonus Rewards:

Set the Bonus Reward to assign accepted applicants to the Role.

Manually approve top applications to add members directly.

Option 2: Manually Assign a Member a Role

To assign a role to members manually, Brand Admins can:

Go to Membership > Members

Search for the member you want to grant the specific role and go to their Member Profile

On their profile, select the “Airdrop” button, choose “Role” as the reward and select the Role you want to assign to the member

Option 3: Airdrop Role to List of Members

Brand Admins can use TYB’s Airdrops feature to give a Role to a specific group of members by:

Go to Rewards > Airdrops

Select “+ New Airdrop”

Choose “Role” as the Reward and select which Role you want to assign.

Choose whether you want to select members by:

Import CSV

Select manually from members list

Choose how you want to send members the Role.

If auto-claim is disabled, members will have to accept the Role via email. If auto-claim is enabled, members will automatically be assigned the role.

Maximizing Engagement with Roles

Once your Role is created, ensure a seamless onboarding experience with engaging touchpoints:

1. Welcome Challenge

Publish a Role-Gated Challenge to welcome new members.

Set up this challenge before inviting members, so they receive an immediate reward upon joining.

2. Exclusive Chat Channels

Create a Chat Channel for Role members.

Under “Segments,” select the assigned Role to ensure only approved members have access.

3. Specialized Challenges & Perks

Offer UGC challenges exclusively for creators.

Provide early product testing opportunities for testers.

Reward ambassadors with bonus incentives for referrals and engagement.

Next Steps

Set up a Role directly in Brand Admin and start inviting members.

Customize Role-based engagement opportunities to maximize participation.

Monitor and optimize your community segmentation for better retention and advocacy.

For further assistance, contact support@tyb.xyz.

TYB-Verified

You may notice some members carry a TYB-Verified badge across brand communities. This is an automatic, platform-wide recognition for members with a solid, genuine purchase history at reasonable pricing, not something brands configure or grant themselves.

FAQ - TYB-Verified

Does TYB-Verified apply per brand or across all of TYB? Across all of TYB. Once a member qualifies, the badge shows in every brand community they're part of.

Can I grant this to a member myself? No, it's automatic and based on a member's overall purchase history across TYB, not something brands can turn on for individual members.

Can a member lose this status? Yes, it's re-evaluated on an ongoing basis, so a member's status can change if their purchase pattern changes significantly.

Does this affect how I moderate a Verified member? Yes, one practical difference: TYB-Verified members are not included in automatic moderation actions the way other members are, any action on a Verified member's account goes through manual review instead.