New Customer Discount

TYB’s New Customer Discount allows brands to automatically give a %-off discount to members who have never purchased from the brand via their DTC site*. This automated discount is a quick and simple way to incentivize members to join a brand’s community, and convert those new brand fans into first-time buyers, removing any friction on first-time purchases.

Turn your community members into first-time customers.

When the New Customer Discount is enabled, members who join a brand’s TYB community will be automatically assigned a discount code if they haven’t shopped from the brand’s DTC site*. Members can use this one-time %-off discount code directly in TYB Shop with no minimum purchase requirement to reduce friction for first-time purchasers.

This discount cannot be combined with any other discount codes, unless code-stacking is allowed on a brand’s store.

In order to make adjustments to the New Customer Discounts, brands will:

Once the New Customer Discount is set up, TYB will automatically assign a discount code for that amount to new members who join a brand’s community who haven’t previously purchased from the brand’s DTC website*.

Brands will be able to keep track of all of the codes that were assigned at the bottom of the page, including whether or not the code has been redeemed by each member.

Once a brand enables the New Customer Discount for their community, this offer will become visible in the TYB app, incentivizing new members to join a brand’s community and make a purchase.

Members will automatically receive their New Customer Discount code when they join a community. The discount will be distributed only if a member is brand new to the community and has never made a purchase on that brand’s DTC website*.

After a member joins the community, if they are eligible for the discount, they will receive a welcome pop-up that includes their discount code, and a prompt to “Shop Now” in that brand’s TYB Shop.

If members aren’t ready to shop immediately, they will be able to access their New Customer Discount — among their other TYB discounts — directly in their TYB Wallet.

The New Customer Discount code will be automatically applied for purchases made in TYB Shop, and can also be manually applied directly on a brand’s DTC site.

How does TYB determine whether someone has purchased from me before — what data is that based on?* We check your brand's order history in TYB's system at the moment someone joins your community. How far back that history goes depends on how much historical data TYB has for your brand — if historical data import is enabled, we typically have at least 12 months on file. To confirm exactly how far back we can look for your brand, reach out to your TYB Brand Success Manager or brandsupport@tyb.xyz.

How do I know if my brand is eligible for new customer discount codes?

If your brand has discounts enabled in Cash Mode, you're eligible. Brands set up in Coin Mode are not eligible for new customer discount codes.

Which users are eligible for new customer discount codes? Any new community member who hasn't purchased from your brand before is automatically issued a code when they join.

Are new customer discount codes unique to each user? Yes. Each code is issued individually to a member when they join your community and can only be redeemed by that member.

Can new customer discount codes be redeemed on both TYB Shop and my DTC site? Yes. The code auto-applies at checkout in TYB Shop — nothing for the member to enter. It can also be used on your own DTC site, though it isn't auto-applied there yet, so the member will need to enter it manually at checkout.

What if I already had the member in my CRM — i.e., they've been given a first-time discount code from another surface but haven't redeemed it yet? Eligibility is based on purchase history, not on whether the member already has another unused discount code. As long as they haven't completed a purchase with you, they'll still receive the TYB new customer discount code when they join.

How long are new customer discount codes valid, and does the member have to use it on their first purchase? The code is issued when a member joins a brand’s community and stays valid until it's used once — it isn't limited to a member's first order, and it can't be earned again after it's been redeemed.

Does the discount apply to sale items, or full-price only? Are there products or collections I can exclude? The discount applies to the entire order total (before tax and shipping) with no product or collection exclusions available in v1.

Is there a minimum cart size to use the discount? No, there's no minimum cart requirement. It applies to the whole order.

Can it be a dollar amount instead of a percentage?

No. At this time, the new customer discount can only be issued in %-off.

Can new customer discount codes be stacked with other discount codes? Not by default. The discount won't combine with coins or other discount codes unless TYB enables the stacking toggle for your brand.

How does this interact with my existing first-time purchase or welcome discounts? Since stacking is off by default, a member would use either your existing welcome discount or the TYB new customer code — not both — unless TYB has turned on stacking for your brand. If you'd like to talk through how the two work together, reach out to your TYB Brand Success Manager or brandsupport@tyb.xyz.

Is there a cap on how many codes get issued, or on my total discount exposure? There's no cap on the number of codes issued. Your exposure is limited to the discount percentage you've set, and you can change that percentage — or turn the feature off entirely — at any time in Brand Admin. That said, we'd recommend keeping it on where possible, since it's one of the easiest ways to encourage new members to join your community and make that first purchase!

How can I track new customer discount code redemptions? Go to Rewards > Discounts to see your new community members and the status of their discount codes.

Can I turn this off or change the amount? Yes! You can manage this in Brand Admin under the Discounts page within Rewards. You can set any percentage from 10% to 99% — trying to save below 10% will show an error.

Do I need TYB Shop enabled to use this? Yes, currently. New Customer Discount requires TYB Shop, so brands without it can't turn this on yet.

Can a member use their discount more than once? No, it's one-time use per member, per brand. Once redeemed, that member's future orders are full price.