Campaign Planning & Integrating TYB Into Your Marketing Calendar
This article provides a sample marketing calendar with TYB seamlessly integrated throughout. Use it as inspiration to map out key moments, plan product launches, and align brand campaigns with community engagement opportunities on TYB.
TEASER FOR UPCOMING BRAND MOMENT
Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | |
TYB | Challenge: We have something new coming 👀 Any guesses??? | Series: Complete this series for a chance to win our new product! 10 winners will be chosen ⭐️ | Challenge: Mark your cal! Our community gets 24 hr pre access to our upcoming launch on X/X/XX. | Evergreen Challenge | Pick giveaway winners & contact/send product | Challenge: TOMORROW! Our new launch will be available to shop only in TYB Shop at 11am ET. | Challenge: Introducing XX product! Shop it early now in TYB Shop. |
Social | Something new is on the way…our community gave us their best guesses 👀
Asset: Screenshots of challenges response guesses | Want early access to our upcoming launch? Join our community on TYB to get first dibs. | Don’t forget to join our community on TYB to get first dibs on our upcoming launch! | ||||
Email | CTA to join community for chance to win free product from upcoming launch | CTA to join community for early access to upcoming launch ^ | |||||
SMS | CTA to join community for chance to win free product from upcoming | CTA to join community for early access to upcoming launch ^ | CTA to join community for early access to upcoming launch ^ |
PRODUCT LAUNCHES
Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | |
TYB | Challenge: Comment on our launch post on IG with a 🩷! | Challenge: Did you guess right? | Challenge: Upload a selfie with the new product! | Challenge: What excites you most about the new product? | Series: Complete this series with our new product!
(Actions include: Upload first reaction, Describe in your own words, Show before & after) | Evergreen Challenge | Evergreen Challenge |
Social | Product Launch Announcement | Feature community UGC | |||||
Email | Product Launch Announcement | ||||||
SMS | Product Launch Announcement |
PRODUCT/BRAND EDUCATION
Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | |
TYB | Challenge: Leave a review of our new product! | Evergreen Challenge | Challenge: We’re all ears! What’s something you want us to know about our newest product? | Challenge: Pop quiz! Do you use our new product before or after xx? | Series: Did you see our IG post yesterday? Answer these qs to prove your all studied up on the new product. | Challenge: Upload a GRWM using our new product! | Evergreen Challenge |
Social | Highlight community reaction to product so far (chat screenshots, challenges responses, UGC etc) | Feature content from giveaway winners with CTA to join TYB for the chance to win next time | Educational Product Post | ||||
Email | Highlight community reaction to product so far (chat screenshots, challenges responses, UGC etc) | Educational Product Email | |||||
SMS |
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Last updated on January 14, 2026