Attentive Integration Setup – Tyb

Brand Setup

Go to your brand’s admin dashboard (add /admin to the base URL)

Select Integrations from the Settings dropdown on the lefthand navigation bar, go to the Attentive tab, and click on Connect. You will get a pop-up asking if you are sure, and that this action may overwrite existing settings; as long as you have not set up a previous Attentive integration for this brand, you can click OK

You will be prompted to log into your Attentive instance if you are not already. You will then see a screen asking you to authorize the TYB application to make changes to your Attentive subscribers’ attributes. We only ask for the permissions necessary for the attribute export

Once you authorize the application, you will be redirected back to the TYB brand admin page, and your Attentive integration should be active

Please allow 24 hours for TYB-specific data to show up in your Attentive account. Things to note:

This will auto update every day at EOD

The first download will take some time to get all of the data, after that it should be quick.

If a customer leaves TYB, we will flip tyb_community_member to False and stop updated attributes for that user

Profile Data

These fields power member profiles inside Attentive, allowing brands to move from generic messaging to behavior-based and value-based targeting.

With this data, brands can:

Personalize emails and SMS based on coin balance, tier, and activity

Trigger lifecycle flows based on engagement and purchase behavior

Reinforce the coin economy inside messaging (earn → save → redeem)

Segment high-value members vs. inactive members automatically

Build a unified “TYB member profile” across marketing channels

Member Attributes

Use these fields to personalize messaging, drive purchases, and reinforce the TYB coin economy:

TYB Property	Description
`email`	This is the identifier for the member
`tyb_community_member`	True/False indicating TYB membership
`tyb_brand_join_date`	Date the user joined the community (yyyy-mm-dd)
`tyb_platform_join_date`	Date the user first joined the TYB platform (yyyy-mm-dd)
`tyb_user_phone_number`	Phone number (if available)
`tyb_user_first_name`	First name (if available)
`tyb_user_last_name`	Last name (if available)
`tyb_user_birthdate`	Birthdate (yyyy-mm-dd, if available)
`tyb_username`	Higher coverage fallback identifier
`tyb_total_coins_earned`	Lifetime coins earned
`tyb_total_product_purchase_coins_earned`	Coins earned from product purchase activity
`tyb_coin_balance`	Current unspent coin balance (key for “you have X coins” messaging)
`tyb_membership_tier`	Current tier (e.g. Bronze)
`tyb_user_uuid`	Internal TYB identifier (for debugging)
`tyb_user_roles`	List of roles assigned to the user
`tyb_has_opted_in`	Compliance opt-in status (True/False)

Tier Progression & Membership Intelligence

These fields enable automated lifecycle marketing based on progression, not just static segmentation.

TYB Property	Description
`tyb_membership_tier_level`	Numeric tier level (1–3)
`tyb_next_membership_tier`	Name of next tier
`tyb_next_membership_tier_level`	Numeric next tier level (null if max tier)
`tyb_remaining_coins_to_next_tier`	Coins needed to reach next tier
`tyb_remaining_spend_to_next_tier`	Spend needed to reach next tier (if applicable)
`tyb_pct_coin_progress_to_next_tier`	% progress toward next tier (coins-based)
`tyb_pct_spend_progress_to_next_tier`	% progress toward next tier (spend-based, if applicable)
`tyb_current_tier_coin_multiplier`	Coin earning multiplier at current tier

Redemption & Cash Conversion Signals

These fields allow brands to connect TYB behavior directly to discounting, redemption behavior, and purchase incentives.

TYB Property	Description
`tyb_minimum_spend_for_redemption`	Minimum spend required to apply redemption
`tyb_cash_balance`	Coin balance converted to store currency equivalent
`tyb_max_cash_off_redemption`	Max cash discount available at current tier
`tyb_coins_for_max_cash_off_redemption`	Coins required for max cash redemption
`tyb_max_percentage_discount`	Max percentage discount available
`tyb_coins_for_max_percentage_discount`	Coins required for max percentage discount

Engagement Signals

This field helps brands identify active vs inactive members and trigger re-engagement flows based on real behavior rather than assumptions.

TYB Property	Description
`tyb_last_app_activity`	Most recent in-app activity date (yyyy-mm-dd)