Series – Tyb | Help Center

In addition to creating single Challenges, brands can create a Challenge Series, which allows you to group multiple challenges together to drive deeper engagement. Members can complete the Series over time for a bonus reward, including coins or a Role.

How to Create a Series:

Navigate to Series: Log into your TYB Brand Admin and go to the "Series” section under the “Engagement” drop down.

Create a New Series: Click "Create Series" and define the Series name and description. The reward will auto populate based on the Challenges included (capped at 5k coins).

Add Challenges: Use the Series editor to create and add multiple Challenges to the Series.

Launch & Monitor: Schedule or publish the Series and track participation in real-time.

Optional - Bonus Reward Top Participants: Give even more rewards to the best participants to maximize engagement.

How Brands Can Use Series:

Applications: Use a Challenge Series to identify and vet strategic segments (content creators, campus ambassadors, product testers, etc.) within your community.

Example: Khloud used a Series to surface high quality creators—allowing them to send product to top candidates and collect authentic UGC content.

Pro Tip: Include a challenge that links to participants’ social profiles to assess their content style and fit, and ask for a short test content submission to evaluate quality before moving forward!

Giveaways: Use a Series to promote a giveaway tied to a new product drop.

Example: SET frequently leverages the Series feature to build momentum around launches—driving hype while rewarding community members with limited-stock giveaways.

Pro Tip: If applicable, include questions around sizing and prompt members to confirm their TYB profiles are up to date to ensure shipping details are secured ahead of fulfillment.

Amplifying Product Launches: Amplify a specific product launch, campaign, or event by creating a Challenge Series dedicated to that moment.

Example: Chapstick used Series to highlight Earth Month, incentivizing an series of actions supporting sustainability & Chapstick in nature.

Role-Targeting: Target a specific Role in support of a campaign or activation dedicated to that segment.

Example: Urban Outfitters used Series to support their UO x Nike Half-Marathon training program, publishing a new series for every week coinciding with their theme + training.

Series Character Limits:

Series Name: 255 characters

Series Description: 255 characters