4.8.26
⭐️Unlock Obsessions+ for Your Community
Want your community members recommending your products and earning real cash for it? Obsessions+ turns your most engaged members into advocates who drive real purchases and get rewarded for it. Reach out to your CSM to get started!
🚨 Reminder: Share Your Community Link
Make sure you're using the link found in Brand Admin when directing customers to your TYB community — it ensures they land in the right place and can join in one tap.
📦 WHAT'S SHIPPED
✉️ Customers Purchasing With Multiple Emails? Now They Can Link Their Accounts Some of your customers shop with more than one email — which means split purchase history and missed rewards.
Now, customers can link those accounts together into one profile so they earn cash back on all their purchases, no matter which email they used.
What this means for your brand:
- Fuller picture of who your customers actually are across their purchase history
- More accurate LTV — no more fragmented data across duplicate accounts
⭐️ Recommendation: Remind your community to link their accounts in your next challenge or email so they don't leave rewards on the table.
📲 Reminder: Use Challenges to Drive Push Notification Opt-Ins Push notifications are one of the best ways to make sure your community actually sees your new drops and product launches — but only if they've opted in.
⭐️ Recommendation: Publish an "enable push notifications" challenge to your community today!
📅 KEEP IN MIND
- Earth Day (April 22): A natural moment for brands with sustainability cred to lean in! Highlight clean ingredients, refillable formats, or community values around conscious consumption.
- Spring Refresh in Full Swing: Shoppers are deep in "new season, new routine" mode.
- Coachella / Festival Season: Style, self-expression, and on-the-go everything. Great peg for beauty, wellness, and apparel brands to tap into "festival ready" challenges.
💡 CHALLENGE INSPIRATION: TURN YOUR MEMBERS INTO YOUR BEST MARKETERS
Last updated on April 8, 2026