2.18.26
Looking for some inspo? Take a look at some of our most popular blog posts:
✈️ Obsessions+ Pilot
We’re inviting brands to participate in Obsessions+, a new community-powered affiliate program currently in pilot through March. A curated group of your most engaged members can earn cash by sharing and selling your products through Obsessions, while TYB handles creator invites, tracking, and payouts.
There’s no cost during the pilot period, and we’ll review performance together to align on next steps. Reach out to your dedicated account manager or brandsupport@tyb.xyz if you’d like to participate or learn more!
🚨Reminders:
Use TYB deep links!
When linking to your TYB community, be sure to use the deep link available in Brand Admin. This ensures customers land directly in your community and makes it easier for them to join in one tap.
Update your Shopify Data Permissions
This helps your team identify your most engaged customers to invite into TYB, turning them into loyal advocates who drive more UGC and repeat purchases.
Go to your Shopify admin → Apps → TYB → click Update permissions (see example above). If you don’t see the “Update permissions” button, you’re already set up.
📦 What’s Shipped
📊 Advanced Analytics Dashboard
The new Advanced Analytics dashboard is now live in Brand Admin. This gives you a clearer view into your community health and the financial impact of your TYB members.
What’s included
- Overview Tab – A high-level pulse on your community growth and financial performance
- Engagement Tab – Deep dive into how members are interacting with your challenges, content, and products
- Financials Tab – Bottom-line metrics designed for your E-comm and Finance teams
Why this matters
- Understand how community engagement connects to revenue
- Identify what’s driving purchases and repeat behavior
- Equip your internal team with clearer reporting
KPIs reflect your selected time range, charts round to full weeks/months where applicable, and purchaser metrics are shown cumulatively for clarity.
We’ve also created a full Brand Analytics Guide to help you navigate each section!
✅ Age-Gating & Verification
You can now set age requirements for your community!
What’s new
- Flexible gating: Set a minimum age requirement to enter your community
- Two verification options:
- Simple “Yes/No” age confirmation
- Full Birthday Verification (Day / Month / Year)
Why this matters
- Enables compliant community growth for regulated industries
- Gives you more control over who can access your brand space
- Opens the door to new campaign types and partnerships
🌍 Dynamic Geo-Gating in Brand Admin (Web + Mobile)
Geo-gating is now fully self-serve inside Brand Admin.
What changed
- Set geo-gating directly within your Brand Details page
- Select one or multiple countries to include
Why this matters
- Launch geo-targeted campaign faster without engineering support
- Run cleaner regional rollouts
📅 Keep in mind:
- Late-Winter Reset: Shoppers are in “refill and refine” mode. Highlight restocks, repurchases, and everyday staples that members actually finish.
- Regional Targeting Opportunities: With geo-gating now self-serve, consider testing localized launches, country-specific drops, or regional exclusives to drive urgency.
- High-Intent Engagement: Polls, This-or-That, and quick product check-ins continue to outperform longer responses. When in doubt, simplify the ask to increase participation!
💡Turn Your Members Into Your Best Marketers with these Challenges:
Prompt | Challenge Type | Additional Details |
Which shopper are you right now? | Multiple Choice | Restocker • Experimenter • Minimalist • Collector |
Show us your “I’ll never switch” product | Upload Content | — |
What product feels luxury but isn’t? | Submit Text Response | — |
Pick the one you’re rebuying first | Select an Image | 2–4 SKUs |
What’s a small upgrade that made a big difference? | Submit Text Response | — |
Which deserves a permanent spot? | This or That | SKU A • SKU B |
Show us your product in its natural habitat | Upload Content | Bathroom, bag, gym, desk |
What’s your most complimented product? | Submit Text Response | — |
Choose your current vibe | Multiple Choice | Low effort • Polished • Cozy • Clean |
If you could only keep one product from this brand, what would it be? | Submit Text Response | — |
Show us your “5-minute routine” | Upload Content | — |
What product did you gatekeep but now recommend to everyone? | Submit Text Response | — |
Which are you prioritizing right now? | This or That | Results • Experience |
Pick the product you’d defend in a group chat | Select an Image | 2–4 hero SKUs |
What’s your underrated favorite? | Submit Text Response | — |
Show us how you style/use this in real life | Upload Content | In-use preferred |
What’s a product that surprised you? | Submit Text Response | — |
Pick your non-negotiable | Multiple Choice | SPF • Lip balm • Body lotion • Cleanser |
If this product disappeared tomorrow, what would you do? | Submit Text Response | — |
What’s a product you didn’t expect to love? | Submit Text Response | — |