BFCM Configuration Reminders

As you gear up for Black Friday and Cyber Monday this holiday season, TYB has a few reminders for your community configuration to ensure everything runs smoothly to support this important period.

Before your Black Friday and Cyber Monday deals go live, make sure to double-check the following configurations to reduce any hiccups on the day:

By default, TYB-generated discount codes (e.g., redeemed using coins) cannot be stacked with other on-site discounts (like a 30% off sale). This protects against accidental over-discounting and keeps your promotions consistent.

If your Black Friday and Cyber Monday sales leverage Shopify’s amount-off discounts, members will not be able to use their TYB codes on those orders due to code-stacking being disabled.

However, if your Black Friday and Cyber Monday sales will be run using a permanent sale price, members will be able to use their TYB discounts on those orders, as the sale price is fixed in Shopify rather than applied via a discount code.

Please discuss your discounting strategy on Shopify with your eCommerce team ahead of time to prepare.

When customers redeem coins for a discount on a purchase purchase, discount maximums and daily redemption limits are in place as a guardrail to protect your brand against excessive discounting and ensure rewards remain sustainable.

If you’d like to review your specific setup (e.g., redemption limits, minimum cart size, etc.) or understand limits in more detail, this can be referenced under Rewards > Coins in your Brand Admin dashboard.

You can also reach out to your Brand Success Manager or brandsupport@tyb.xyz for further guidance.

If you haven’t already, reach out to your dedicated Brand Success Manager or brandsupport@tyb.xyz to help you enable a minimum spend goal for TYB discounts to prevent $0 orders. 

If you're using third-party Shopify apps for discounting or cart logic, please confirm they’re not blocking or conflicting with TYB’s codes, widget, or cart behavior.

Draft & schedule challenges ahead of time — this helps avoid rushed updates during peak moments. We recommend bookending your sales and having reminders throughout!

Here are some prompt ideas:

For additional best practices, check out our BFCM Challenge Bank here.

If you have any questions or want to review your setup ahead of the holiday rush, we’re here to help!

Q: Can users still redeem and use TYB discount codes during our BFCM sale?

A: In some cases, yes. If your sitewide discount is applied via a discount code at checkout, members will not be able to stack their discount code unless you have code-stacking enabled. However, if your brand’s discount is applied directly to the product before checkout, members will be able to apply their discounts on that order.

Q: Why can’t TYB discount codes be stacked with other promotions?

A: TYB-generated codes can’t be combined with other on-site discounts (like a 30% off sale) to prevent over-discounting. You can share this message with shoppers:

Q: Community members say their TYB codes aren’t working — what should we check?

A: Start with these quick checks:

If all looks correct, reach out to brandsupport@tyb.xyz for a quick review.

Q: Will users still earn coins on purchases made during BFCM?

A: Yes! If you have product purchase rewards enabled, coins are automatically issued once the order is fulfilled in Shopify. During peak volume, fulfillment delays may slightly delay coin delivery, but no action is needed.

Q: Should we keep the TYB widget live during BFCM?

A: Yes! The widget helps shoppers see how they can earn coins even during sales. Just double-check placement if you’re running sitewide banners or overlays.