• SET Active hit $1M in one hour, with half coming in the first 15 minutes, driven by early access for their TYB community. The SET team shared the full story here — worth sending this video to your team

• Outdoor Voices launched their Doing Things Sweatshirts exclusively on TYB Shop a week early, and sold out < 24 hours—before the full collection even dropped

• The Outset launched their Lip Oasis early via TYB Shop, which drove their highest community sales to date on TYB

• Topicals launched their community co-created Faded Eye Masks early on TYB Shop, selling 25% of inventory within the first few hours of the exclusive launch

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Best Practices for Promoting an Exclusive Product on TYB Shop

1. Build Anticipation Ahead of Drop Day

• Tease the product in TYB via challenges and your owned channels (social, email etc) leading up to launch

• Share behind-the-scenes content or product sneak peeks to get members excited

• Use language like “Community-only drop” or “Available exclusively to TYB members”

2. Promote Across Owned Channels

• Use IG stories, email, and SMS to drive traffic to your TYB Shop or Community page and grow your community

• Emphasize exclusivity with phrases like:
• “Available exclusively to our community on TYB”
• “Join the community to shop”

• Create urgency by calling out if the drop is:
• Limited Quantity (“Only 100 available!”)
• Limited Time (“Live for 48 hours only!”)
• Evergreen Exclusive (“Only on TYB, always for our community”)

• Use strong visuals and a clear CTA to “Join & Shop Now”

EXAMPLES OF EXCLUSIVE TYB SHOP ITEMS