What are Collectibles?

Membership Collectibles are an optional digital asset that brands can choose to use as part of their TYB community. Think of them like a digital membership card — a fun, visual way for members to show their status and progress. These live in a member’s wallet and can be designed as a single collectible or as different versions for each Level.

While not required, many brands find that collectibles add a nice layer of expression and shareability to their community experience — especially when members join or level up.

If you'd like inspiration, check out Ty’s profile on TYB to see examples from brands like Glossier and Rare Beauty.

Membership Collectibles (Optional)

Creating a Membership Collectible is optional. Since this is an asset that all members will receive when they join your community, you can customize it to your liking. Don’t worry — you can update this asset at any time in your “Levels” page in Brand Admin. Most collectibles are 3D and animated, but you have full creative control. Alternatively, many brands choose to use their TYB Coin as the collectible for each level instead of creating a separate asset.

Requirements:

800x800 jpg, jpeg, png or gif no larger than 8 MB (required)

Have your digital collectible centered vertically & horizontally within the frame

Make sure there is enough contrast between the background environment & the collectible itself

Best Practices:

For leveled collectibles: have a distinguishable evolution between level 1, 2, & 3. This could be a color change, a new layer, or more sparkles as you level up.

Collectible should relate to your brand in a way that is comprehensible to a fan but not viewed as overly promotional

Create another version of your collectible with dimensions for social:

Vertical Video 1080 x 1920

In feed 1080 x 1080

Membership Collectible Guidelines

Brands can create 1 unique asset per level, allowing members to visually see their status change. We recommend changing one element only for each level.

Creative Thought Starters

Some collectibles tie to IRL objects in an interesting way. For example, the first 500 members of a brand’s community were given a physical member keychain after joining TYB, their collectible was similar. If you could turn your brand into any IRL object, what would it be? Why?

Some collectibles feature a brand mascot. If your brand has a mascot: Imagine your brand’s mascot in a friendship. What type of friend would they be? What would they do to cheer up their friends?