Email & SMS Best Practices and Examples

TYB drives the most value when it’s incorporated across the full customer lifecycle. We recommend using the Klaviyo integration or Attentive integration to send targeted, personalized emails and SMS messages.

1. Integration Setup

Goal: Connect TYB data with your ESP/SMS provider to enable personalization and automation.

Set up the TYB x Klaviyo or TYB x Attentive integration.

Sync TYB member data (coin balance, level, role, challenge tags).

Add the TYB widget to all emails for seamless member access.

2. Incorporate TYB into your existing messaging

We recommend including both a coin balance reminder and a CTA to join the community at the top and bottom of each email.

Example Reminders & Footers

3. Always-On Messaging (Journeys / Automated Flows)

Goal: Drive ongoing engagement, retention, and habit-building.

Welcome Flow

Encourage TYB signup, Instagram follow, and highlight best sellers.

FOMO hook for non-members: “Don’t miss 5% back in coins + exclusive access.”

Example Welcome Emails

Post-Purchase Flows

Non-members → “You missed XX coins on this order—join TYB now.”

Members → “Congrats—you earned XX coins.”

Abandonment Flows (cart, browse, checkout)

Coin reminder: “Complete your order now + earn XX coins.”

Re-Engagement (30–60 days no purchase)

Coin urgency: “You have XX coins waiting—redeem before they expire.”

Suggest replenishment SKUs or bundles.

Example Coin Redemption Reminder

Status Triggers

New member welcome.

Level-up congratulations with benefits reminder.

Personalization Opportunities

Product suggestions based on coin balance.

Targeted emails by challenge response tags (e.g., skin type, product interests).

4. Campaigns (One-Time Messages)

Goal: Create urgency and excitement around launches, promotions, and loyalty moments.

TYB Launch!

Example Launch Email

Early / Exclusive Access Launches via TYB

Non-members → “Join TYB now to shop early access.”

Members → “You’re in! Early access is live—shop now.”

Example Early/Exclusive Access Emails

Product Drops & Announcements

Mirror email → SMS with TYB reward messaging.

Example: “Skin Mercy launches today—TYB members earn 5% back in coins.”

Example Product Drop

Seasonal & Promotional Campaigns

Send coin balance reminders ahead of sales.

Example: “Don’t let your rewards go unused.”

Example Spend Reminder

Community Spotlight

Feature UGC, Community feedback, exclusive events that were only accessible to TYB

Example Community Spotlights

Loyalty Transition

Invite your existing loyalty members to TYB to consolidate your loyalty programs!

Example Loyalty Transition Emails

Recommended cadence:

Monthly → Invite non-members to join TYB.

Monthly → Exclusive offers by Level or Role.

Seasonally → Feature UGC, community favorites, and co-creations.

5. Segmentation & Personalization

Goal: Tailor content based on membership, engagement, and spend.

Membership Status

Non-members → “Join TYB for 5% back in coins + exclusive perks.”

Members → “You’ve earned XX coins—redeem now.”

TYB Level

Level-up perks, milestone alerts, and exclusive drops.

Engagement

Inactive 30–60 days → “You have XX coins waiting.”

High spenders → VIP early access with loyalty-first messaging.

Roles

Invite to apply for product tester, content creator or ambassador roles

Example Role Invite Emails

Challenge Responses

Export your challenge responses and send personalized emails based off their feedback

Example:

Challenge: Which shade should we launch our lip plumper in next? Deep Red | Blush Pink

Export responses (includes associated emails) - create segments in your ESP/SMS provider

Send personalized emails announcing the launch of your lip plumper in their preferred shade!

6. Amplify & Surprise + Delight

Goal: Strengthen loyalty and community pride.

Showcase member challenges, rewards, and UGC in your campaigns.

Send personalized birthday treats or discount codes (automated soon in TYB Levels perks).

Highlight wishlists, GRWM, or co-created content to drive FOMO and brand love.