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  • Platform

    • Products
      • TYB 101
      • Web
      • Mobile App
      • Brand Admin
  • Core Features

    • Engagement
      • Challenges
      • Social Boost
      • Challenges Moderation & Reporting
      • Series
      • Events
      • Chat
      • Obsessions
      • Obsessions+
      • Loyalty Functionalities
    • Rewards & Sales
      • Coins
      • Collectibles
      • Membership Levels
      • Redemption
      • Airdrops
      • Automated Leaderboard
      • TYB Shop
      • Gifting
      • Early Access
      • New Customer Discount
    • Segmentation
      • Roles
      • Member Profiles
      • Member Attributes
    • Settings
      • Brand Details
      • Team
      • Integrations
      • Compliance
      • Exported files
  • Reporting

    • Advanced Analytics
      • Overview
      • Engagement
      • Financials
  • Data & Integrations

    • Overview
      • Leverage data across your marketing tech stack
      • Exports: Use content and data across marketing teams
    • Shopify
      • Shopify Integration Setup
      • TYB Shop Setup
      • Shopify Integration: Configuring TYB Code Redemption with Other Discounts in Shopify
      • Shopify Integration: Collection-specific discounts & Multi-markets
      • Shopify Integration: Checkout Extension
    • Klaviyo
      • Klaviyo Integration Setup
      • Klaviyo Integration Guide: Flows, Segments, and Dynamic Emails
      • Klaviyo Auto-Enroll Setup
    • Attentive
      • Attentive Integration Setup
      • Attentive Integration Guide: Flows, Segments, and Dynamic Emails
    • Recharge
      • Recharge Integration Setup
  • Onboarding

    • Onboarding Process
      • TYB Brand Admin Setup Guide
      • Marketing Launch
      • Launch Day Essentials
      • Your Post-Launch Checklist
  • Best Practices

    • Getting Customers Into Your TYB Community
      • Getting Customers Into Your TYB Community
      • TYB Community Landing Page Template
      • Building a Community Identity on TYB
      • Campaign Planning & Integrating TYB Into Your Marketing Calendar
      • Email & SMS Best Practices and Examples
      • Social & Community Promotion
      • Using TYB Data in Klaviyo
      • Using TYB Data in Attentive
    • Strategic Segmentation
      • VIP Activation
      • Content Creator Role
      • Product Tester Role
      • College Ambassador Role
    • Amplify Major Marketing Moments
      • Amplify Major Marketing Moments
      • Giveaways
      • Events
      • Product Launches
      • Early Access & Exclusives
      • Brand Collaborations
    • Brand Examples
      • Challenge Bank
  • Troubleshooting & Customer Service Playbook

    • Customer Service Playbook
      • Customer Service Playbook
    • Fixing Most Common Issues
      • How do I moderate my chat?
      • I found a bug, how can I report it?
  • Newsletter Archive

    • 2026
      • 8.14.26
      • 7.31.26
      • 7.17.26
      • 7.1.26
      • 6.17.26
      • 6.3.26
      • 4.30.26
      • 4.8.26
      • 3.20.26 - Obsessions+ Overview
      • 3.5.26
      • 2.18.26
      • 2.5.26
      • 1.21.26
      • 1.7.26
  • BFCM

    • Resources
      • BFCM Strategy & Playbook
      • BFCM Challenge Bank: TYB Tuesday to Holiday
      • BFCM Configuration Reminders
      • BFCM Checklist
All Categories
Platform

Platform

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TYB 101

This page is a TYB 101 overview that explains what TYB is, details each core component (discounts, challenges, coins, TYB Shop, levels, roles), and outlines how brands typically roll out the platform in phases.

Web

TYB Web gives members an easy way to manage their account, redeem coins, and discover new brands from any browser. Note: members get the best TYB experience in the mobile app — where they complete Challenges, refer friends, share Obsessions, and earn rewards.

Mobile App

Learn how brands stay engaged with their community daily via TYB’s mobile app

Brand Admin

Learn how to configure, customize and measure your TYB community via our Brand Admin web app.